CSR Communications and Measuring Success: Q&A with Susan McPherson, Founder and CEO, McPherson Strategies, LLC

If you attended the CECP Summit last month you had the chance to hear from serial connector, cause marketer, and corporate responsibility expert Susan McPherson. We are pumped to have the opportunity to interview her for the Versaic Blog as well.

Diving Into Coding: A Summer Well Spent

While many of us look to summer as a time to take a break and slow down, young women across the country are doing just the opposite. Over 1,500 girls across the country will spend their summer challenging their minds and gearing up for jobs of the future with Girls Who Code, a national non-profit that seeks to inspire, educate and equip girls with technical skills for the 21st century.

Engineering & Maintenance: Are You Giving Your Team the Tools to Succeed?

It is the Engineering & Maintenance Department that really is the internal champions to overseeing and ensuring that your property is constantly at the top it its game when it comes to efficiency in all areas. Engineering & Maintenance play an important role towards implementing goals in every department. One of their responsibilities is to advise management and employees of the areas within the facility where savings can be achieved through improved equipment, installations, and maintenance procedures.

Brand Support for Sustainable Development Goals is Rising, Reveals 3BL Media Study

The United Nation’s sustainable development goals (SDGs) have sparked corporate and nonprofit communications activities that are growing each month, according to an analysis we’ve just conducted here at 3BL Media.

TransCanada Executive Garners Top Lawyer in Canada Honours

Kristine Delkus was recognized as the top in-house corporate lawyer in the country at the 2016 Canadian General Counsel Awards on Wednesday night.

CSR Strategy, Brand Storytelling, and Emerging Trends: A Conversation With Mallen Baker, Founder of Daisywheel

We are thrilled to launch a new blog series interviewing Corporate Social Responsibility (CSR) and Sustainability leaders. To kick things off we asked Mallen Baker to share his insights drawing from his 20+ years experience on corporate social responsibility.

Practitioner Spotlight--Dan Keltner

Let's take a closer look at one of Antea Group's most valuable resources--its people! Next up is transaction support project manager Dan Keltner out of the Chicago office, who talks to us about his most interesting project (hint--it involves a glacier!), his first job, and how he would explain his job to a stranger at a party.

New Cone Research Reveals Employees Want to be Actively Involved in CSR Efforts

Although giving and volunteerism remain a priority in effective employee engagement, today's employees expect much more. We are pleased to share our newly released 2016 Cone Communications Employee Engagement Study, surveying American employees to determine the attitudes, expectations and behaviors of today's workforce.

Passion and Work

Never underestimate the power of passion in the workplace. It’s passion and a sense of purpose that drives peak performance and sparks innovation. In an ideal world everyone’s day job speaks loudly to his/her passions. The reality is most of us will need to seek out our passion points and likely work a bit to give them life in the workplace. We need to take the time to look and listen for what we love to do, for what gets us excited, for what brings us joy and then find ways to actively incorporate those things into our work lives.

Latest Campaigns

  1. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  2. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  3. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  4. Goals That Inspire: Environmental Stewardship
    Through our Goals That Inspire we have established aggressive commitments with targeted and measurable metrics which will require innovation...
  5. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  6. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  7. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  8. Aflac Insights
    Learn more about Aflac’s survey findings to better understand workplace trends as well as consumer attitudes, habits and opinions toward health and...
  9. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...
  10. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...