AEG's Commitment to Social Impact and Volunteerism

AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create a better tomorrow for all. We are dedicated to enriching the lives of children and families in need through charitable activities that focus on public service initiatives, community outreach, and volunteerism in the areas of education, the arts and health and wellness programs with a focus on children and youth.

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Videos from this campaign

Herbalife and LA Galaxy logos
LAG, LAGF and Herbalife Logos
LA Galaxy, LA Galaxy Foundation + Herbalife logos
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LA Kings players visited CHLA
LA Galaxy's Midfielder, Diego Fagúndez, and Play-by-Play Broadcaster, Joe Tutino, Inspire Migrant Students during AEG’s Coachella Valley Invitational
LA Galaxy x Herbalife
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Person stacking cardboard boxes

Content from this campaign

Health & Healthcare

AEG Presents Global Touring Matches Chappell Roan’s $25K Donation To Support Artist Healthcare
With a combination of financial insecurity and heavy creative demands, the music industry can often take a heavy toll on the mental health of artists. Research indicates that 50% of musicians reported symptoms of depression, while an estimated 73% experience anxiety.

Social Impact & Volunteering

LA Galaxy Players Edwin Cerrillo and Mauricio Cuevas Empower Coachella Valley Migrant Students
With the AEG’s Coachella Valley Invitational underway, LA Galaxy players Edwin Cerrillo and Mauricio Cuevas took a break from pre-season matches on February 10, 2025, to meet with migrant students at Palm View Elementary School in Coachella, CA,

Philanthropy & Cause Initiatives

LA Kings Help Support Youth Experiencing Homelessness in Los Angeles
In remembrance of Christiana Duarte, a former employee of AEG’s LA Kings who was tragically killed while attending the 2017 Harvest Music Festival, the LA Kings have partnered with Covenant House California to distribute handmade blankets to youth experiencing homelessness

Philanthropy & Cause Initiatives

LA Kings Players Deliver Smiles and Support to Patients at Children’s Hospital Los Angeles
As part of the Los Angeles Kings' commitment to Children’s Hospital Los Angeles (CHLA), the entire team, including Drew Doughty, Philip Danault, Kevin Fiala, Anze Kopitar and Adrian Kemp, visited nearly every wing at the hospital to deliver smiles and support

Philanthropy & Cause Initiatives

LA Galaxy and Los Angeles Kings Join Forces With 10 Local Professional Teams to Support Those Impacted by Los Angeles Wildfires
AEG’s LA Galaxy and Los Angeles Kings have united with 10 other local professional sports franchises to pledge a combined donation of more than $8 million to help those impacted by the recent devastating wildfires in Los Angeles.

Philanthropy & Cause Initiatives

AEG Celebrates 14th Annual “Season of Giving”
This holiday season, AEG is helping to spread joy to those in need by supporting local nonprofits and deserving children and their families across the United States.

Philanthropy & Cause Initiatives

AEG’s Eisbären Berlin Launch Foundation to Drive Social Change in Hockey Community
Recognizing the power of sports to drive positive change, AEG’s German ice hockey champions, Eisbären Berlin, deepened their commitment to social responsibility and sustainability with the formation of the Eisbären Berlin Foundation.

Philanthropy & Cause Initiatives

More Than 200 AEG Employees Give Back With City Year to Communities in Los Angeles, CA and Brooklyn, NY Through Annual Day of Service
On December 5, 2024, AEG in partnership with City Year held its 14th Annual Day of Service when more than 200 employee volunteers participated in school beautification projects that benefitted local communities in Los Angeles, CA and Brooklyn, NY.

Philanthropy & Cause Initiatives

AEG Serves Over 1,000 Meals This Holiday Season
Celebrating the spirit of giving, AEG employees served Thanksgiving meals to more than 1,000 individuals and families in Los Angeles, CA, Indio, CA and Denver, CO.

Philanthropy & Cause Initiatives

AEG’s Eisbären Berlin Raises Awareness and Funds for the Fight Against Cancer Through Annual “Pink in the Rink” Campaign
Every October, in honor of Breast Cancer Awareness Month, AEG’s German ice hockey champions, Eisbären Berlin, trade their usual team colors for a bold and meaningful hue: pink—as part of their annual “Pink in the Rink” campaign.
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