Community

Giving back to our communities has been core  to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó began this tradition in 1852 when he volunteered as the chief organizer of disaster relief in his hometown of Santiago de Cuba after a horrific earthquake. Don Facundo’s children were inspired by commitment to doing the right thing and would go on to dedicate much of their personal lives to the growth of their local community, leading the establishment of schools, libraries, orphanages, hospitals and even open the first municipal museum in Cuba. As the company grew beyond Cuba to new destinations, the tradition of giving back was passed on to each generation of the family.

Today, we help drive employability through our Shake Your Future and Build Your Future programs. We support the growers and farmers of our natural ingredients. We encourage employees to volunteer time with local organizations and we support the many worthwhile charities in our towns working to better our communities. We maintain the company's long-standing tradition of stepping in to help after natural disasters, making monetary donations to organizations who are providing support and relief for those affected. 

Click to learn more about giving back to the communities in which we live and work.

Join us on Instagram: @BacardiLimited1862 and LinkedIn #BacardiLife

So it should say Join us on Instagram and LinkedIn.

Videos from this campaign

Students in Shake Your Future T-shirts
shake your future

Content from this campaign

Philanthropy & Cause Initiatives

Bacardi and Mercy Corps Team Up to Support Small Businesses in the US Virgin Islands, Sint Maarten Through Free Mentoring and Innovation Challenge
After the 2017 storms, small businesses are still struggling to recover. Mercy Corps and Bacardi are launching the Caribbean Innovation Challenge 2019, a competition to award business innovation and strengthen businesses on the islands.

Health & Healthcare

Why People Are Consuming No or Less Alcohol
The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol.

Responsible Business & Employee Engagement

Bacardi Limited's Rick Wilson Appointed Vice Chairman of Responsibility.org Board

Responsible Business & Employee Engagement

How Bacardi Is Pioneering Corporate Responsibility in the Spirits Industry
Bacardi has been an industry leader when it comes to corporate responsibility, and all employees are urged to live the motto “always do the right thing” day in and day out. Because May and June are Bacardi’s official Corporate Responsibility Months, we chatted with Rick Wilson, the global head of Corporate Responsibility, to learn more about the company’s sustainability initiatives, volunteer opportunities, and community outreach plans that are always in the works for the international spirits company.

Philanthropy & Cause Initiatives

Bacardi and Mercy Corps Dive into Puerto Rico Clean Up Efforts
The two dive activities resulted in the collection of 500 pounds of trash, including anchors, fishing sinkers and hooks. Dive teams also removed fishing line that became tangled during the 2017 hurricane season. Not only is the line unsafe for tourists and locals looking for a refreshing swim, but also for hawksbill turtles which live in the area and are on the endangered species list.

Philanthropy & Cause Initiatives

Bacardi and Mercy Corps Work Together to Aid Hurricane Recovery in Puerto Rico
More than a year after Hurricanes Maria and Irma hit the Caribbean, recovery efforts continue. As home to Casa BACARDÍ Visitor Center and the world’s largest premium rum distillery in the world, the recovery of Puerto Rico remains a priority for Bacardi. In 2018, the company provided a USD $1 million grant to Mercy Corps, a global humanitarian organization, to drive longer term rebuilding and recovery, providing support to small business owners and tourism recovery in Puerto Rico, the U.S. Virgin Islands and St. Martin.

Philanthropy & Cause Initiatives

Bacardi Celebrates Art, Fashion and 25 Years of Dress for Success Miami
The Bacardi Women in Leadership initiative brought fashion to life during a cocktail event for a great cause. The team hosted an “Evening of Art & Fashion” to serve as the official kick-off celebration for the 25th anniversary of Dress for Success Miami, which provides a network of support, professional attire and development tools, to help women thrive in work and in life.

Philanthropy & Cause Initiatives

Mercy Corps: One Year Since Maria, Puerto Rico Is Back In Business But Deep Wounds Remain
One year after deadly Hurricane Maria hit Puerto Rico, the global organization Mercy Corps is helping the island’s small businesses, farmers and fishermen get back on their feet. With one in three workers in Puerto Rico employed by a small or medium-sized business and 80 percent of the island’s crop value wiped out by the storm, helping business owners generate income and providing tools to fishers and farmers to restore their livelihoods is crucial to the island’s continuing recovery.

Mercy Corps' efforts in Puerto Rico are made possible by the support of Bacardi, BlackRock, Google.org, The Miami Foundation and Walmart. Join us and support Mercy Corps’ work in Puerto Rico and elsewhere in the world.

Health & Healthcare

Bacardi Launches Product Nutrition Website
As part of the company’s continued commitment to marketing alcohol responsibly, Bacardi Limited has added a section to its website providing nutritional information for many of the spirits brands in its portfolio including BACARDÍ®, GREY GOOSE®, MARTINI®, DEWAR’S®, D’USSÉ®, among

Philanthropy & Cause Initiatives

How Have Devastating Hurricanes Affected Rum?
Like many rum producers, including Diageo and Beam Suntory, Bacardi has given generously to disaster relief, donating US$3 million in the wake of Irma and Maria.
Bacardi logo

More from Bacardi-Martini, Inc.

  1. People
    As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where...

  2. Planet
    At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi...

  3. Community
    Giving back to our communities has been core to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó...

  4. Heritage
    For more than 160 years, Bacardi has been a family-owned company guided by its heritage. From the revolutionary introduction of BACARDÍ rum, the birth...