Community

Giving back to our communities has been core  to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó began this tradition in 1852 when he volunteered as the chief organizer of disaster relief in his hometown of Santiago de Cuba after a horrific earthquake. Don Facundo’s children were inspired by commitment to doing the right thing and would go on to dedicate much of their personal lives to the growth of their local community, leading the establishment of schools, libraries, orphanages, hospitals and even open the first municipal museum in Cuba. As the company grew beyond Cuba to new destinations, the tradition of giving back was passed on to each generation of the family.

Today, we help drive employability through our Shake Your Future and Build Your Future programs. We support the growers and farmers of our natural ingredients. We encourage employees to volunteer time with local organizations and we support the many worthwhile charities in our towns working to better our communities. We maintain the company's long-standing tradition of stepping in to help after natural disasters, making monetary donations to organizations who are providing support and relief for those affected. 

Click to learn more about giving back to the communities in which we live and work.

Join us on Instagram: @BacardiLimited1862 and LinkedIn #BacardiLife

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Videos from this campaign

Students in Shake Your Future T-shirts
shake your future

Content from this campaign

Events, Media & Communications

Natally Andersson, HR Director at Bacardi, Takes Over As Caribbean Director at Women Leading Rum & Spirits
The appointment of Natally Andersson to head the Caribbean region symbolizes the growth of a network of women who lead with purpose, opening new avenues for female talent in the spirits world.

Responsible Business & Employee Engagement

Bacardi Cultivates Community in Bermuda for 60 Years
Guests invited inside Bacardi’s iconic Pitts Bay Road headquarters can glimpse the company’s greener side and celebrate 60 years on the island through sustainability initiatives that blend innovation, community and history.

Responsible Business & Employee Engagement

Bacardi Partners With American Red Cross for Hurricane Readiness Training
As hurricane season intensifies across the Atlantic, preparedness isn't just a recommendation, it's a necessity. At Bacardi, the safety of its people is a top priority and with a regional office based in South Florida, hurricane season is top of mind, both at work and at home.

Responsible Business & Employee Engagement

Bacardi Welcomes Students From Florida International University’s Chaplin School of Hospitality & Tourism Management to Bermuda Headquarters
Bacardi, the world’s largest privately held international spirits company, proudly welcomed 80 students and seven faculty members from Florida International University (FIU) to its global headquarters in Bermuda last week as part of an immersive learning experience.

Responsible Business & Employee Engagement

Bacardi Is Putting Money Behind People To Make Sure AI Doesn’t Replace Your Bartender
At the end of a long week, many Americans might be looking for the camaraderie of the local watering hole, complete with the friendly barkeep, ready with a clean glass and a sympathetic ear.

Responsible Business & Employee Engagement

Bacardi Annual Black-Owned Vendor Market in Bermuda Generates Record Sales, Supporting Economic Growth for Local Entrepreneurs
Family-owned Bacardi proudly celebrates the success of the 3rd Annual Bacardi Black-Owned Vendor Market in Bermuda, an initiative dedicated to support and empower Black entrepreneurs on the island.

Education

Bacardi Offers a First Step in Hospitality With Free Bartender Training Program
Family-owned spirits company, Bacardi is changing the lives of young adults in Glasgow who are taking part in its free bartender training program, Shake Your Future.

Education

Bacardi Launches Hospitality Accelerator Program To Elevate Bermuda’s Hospitality Professionals
Family-owned Bacardi, proudly announces the launch of its Hospitality Accelerator Program, an advanced training initiative designed to elevate industry professionals and strengthen Bermuda’s hospitality sector.

Philanthropy & Cause Initiatives

Bacardi Donates $100,000 to American Red Cross California Relief Efforts
Bacardi Limited commits to donating $100,000 to the American Red Cross to help people affected by the 2025 California wildfires following massive destruction in the area.

Philanthropy & Cause Initiatives

Bacardi Donates $100,000 to Hurricane Relief
Following the devastating impact of Hurricanes Milton and Helene across the Southeast, Bacardi Limited commits to donating $100,000 to the American Red Cross for disaster relief and recovery efforts.
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