People

As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where everyone can feel like they truly belong. We prioritize the safety of our teams and create an environment where everyone can be appreciated for who they are, what they do and who they can become. Because when you feel accepted and valued as an individual, you bring your authentic self to work – your whole self – which leads to a diversity of ideas, greater agility and innovation, and a deeper sense of empathy for each other and consumers alike. 

Click here to learn more about our Bacardi culture.

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Videos from this campaign

Phoebe
Bacardi employee

Content from this campaign

Awards, Ratings & Rankings

Bacardi Wins Gold at Employee Happiness Awards 2025 in United Arab Emirates
Bacardi in the United Arab Emirates (UAE) has been recognized for its exceptional workplace culture, winning Gold at the Employee Happiness Awards 2025.

Events, Media & Communications

Emma Fox, Newly Appointed Global VP for MARTINI & ST-GERMAIN, Celebrates Her Role Championing the Spritz Occasion
This Women’s Month, Bacardi shines a spotlight on Global VP Emma Fox, who, having helped bring a fresh take to the world of Spritz with the ST-GERMAIN Spritz, was recently appointed to also lead Global Marketing for MARTINI, one of the most iconic brands in the world of drinks.

Events, Media & Communications

Building Premium Brands Through Family Values | Scott Northcutt, Bacardi
In this episode of Beyond the Bottom Line, Bert Miller sits down with Scott Northcutt, Senior Vice President of HR at Bacardi, who shares his 15+ year journey helping build one of the world's most iconic spirit portfolios while maintaining its family-owned culture.

Responsible Business & Employee Engagement

Celebrating Women in Spirits: Luz Irizarry Shares Her Journey to Becoming a BACARDĺ Rum Blender
Bacardi is proud to have four female Maestros shaping the future of the industry and its drinks. Through its Next Generation Blenders Club, Bacardi nurtures future talent, including incredible women who are training to become the next Maestros for the Bacardi brands.

Diversity & Inclusion

Breaking Barriers: Women Leading the Charge in the Spirits Industry
The Modern Face of Whisky is striving for better. With a campaign to challenge the stereotypical image of whisky drinkers, the stock image library (created by OurWhisky Foundation) promotes the many faces of whisky enthusiasts.

Awards, Ratings & Rankings

The ADWEEK 50 of 2024: Driving Growth in an Era of Change
Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their companies. 

Awards, Ratings & Rankings

Bacardi Among "Top Companies for Women" by Forbes in 2024
Bacardi Limited is celebrating a significant leap on Forbes’ list of World’s Top Companies for Women 2024.

Awards, Ratings & Rankings

Forbes Names Bacardi Among “World’s Best Employers” in 2024
Bacardi has been recognized on Forbes' list of the 'World's Best Employers' for 2024, based on independent surveys conducted in more than 50 countries.

Diversity & Inclusion

The Spirit of Bacardi: Using Culture To Lift a Legacy
For Jessica Merz, vice president of global corporate communications at Bacardi, nurturing this culture is not just a priority; it’s the foundation upon which the company’s recent success has been built.

Awards, Ratings & Rankings

“Outstanding Health Innovation” Win for Bacardi China
Creating spaces for social connection and fostering a sense of belonging at the workplace is important to drive the overall wellness of its people.
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