Community

Giving back to our communities has been core  to Bacardi since the beginning of the company. Founder and BACARDÍ rum creator Don Facundo Bacardí Massó began this tradition in 1852 when he volunteered as the chief organizer of disaster relief in his hometown of Santiago de Cuba after a horrific earthquake. Don Facundo’s children were inspired by commitment to doing the right thing and would go on to dedicate much of their personal lives to the growth of their local community, leading the establishment of schools, libraries, orphanages, hospitals and even open the first municipal museum in Cuba. As the company grew beyond Cuba to new destinations, the tradition of giving back was passed on to each generation of the family.

Today, we help drive employability through our Shake Your Future and Build Your Future programs. We support the growers and farmers of our natural ingredients. We encourage employees to volunteer time with local organizations and we support the many worthwhile charities in our towns working to better our communities. We maintain the company's long-standing tradition of stepping in to help after natural disasters, making monetary donations to organizations who are providing support and relief for those affected. 

Click to learn more about giving back to the communities in which we live and work.

Join us on Instagram: @BacardiLimited1862 and LinkedIn #BacardiLife

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Videos from this campaign

Education | Bacardi-Martini, Inc.

Bacardi Trains the Bermuda Bartenders of Tomorrow

Jun 27, 2024 1:30 PM ET

Building for a stronger tomorrow in the hospitality industry includes having talent with the skills to serve up great cocktails with confidence and a smile.

Diversity & Inclusion | Bacardi-Martini, Inc.

Bacardi Shake Your Future Uplifts Women With All-Female Cohort

Mar 27, 2024 11:45 AM ET

Family-owned Bacardi continues to expand Shake Your Future, its free training program designed to help unemployed and underrepresented young adults build careers in the mixology world.

Philanthropy & Cause Initiatives | Bacardi-Martini, Inc.

Bacardi and The NAACP Are Backing the B.A.R. with Grants to Black-Owned Businesses in the Industry

Feb 24, 2021 8:00 AM ET

Backing the B.A.R. provides business acceleration grants, education, support, and entrepreneurship solutions for Black-owned bars, restaurants, nightclubs, lounges, liquor stores, and small businesses in the process of applying for a liquor license.

Philanthropy & Cause Initiatives | Bacardi-Martini, Inc.

Bacardi’s Fastest Product Launch? Hand Sanitizers.

May 4, 2020 12:00 PM ET

A project team of 30 at Bacardi Bottling Corporation in Jacksonville, FL worked quickly to source the materials needed, identify shifts on site, and launch in a matter of days – resulting in the fastest product launch Bacardi has ever seen.

Philanthropy & Cause Initiatives | Bacardi-Martini, Inc.

How Bacardi and Mercy Corps Help Caribbean Businesses like Kaffeina Recover

Feb 6, 2020 12:00 PM ET

Thanks to generous support from partners including Bacardi, Mercy Corps’ Puerto Rico Ready 4 Business program made it possible for Kaffeina to come back to the industry stronger than ever.

Philanthropy & Cause Initiatives | Bacardi-Martini, Inc.

Celebrate Giving Tuesday By Giving Back to the Planet with BACARDI and LONELY WHALE

Dec 3, 2019 4:00 PM ET

Tapping into our on-premise network, we are collecting used plastic straws from partner bars across New York, Chicago and Miami and upcycling them into limited-edition vinyl records – transforming something that sucks into something that slaps.

Philanthropy & Cause Initiatives | Bacardi-Martini, Inc.

The Real HAVANA CLUB and Bacardi Limited Support Hurricane Dorian Relief Efforts Through Special Performance of Their Sold-Out Theatrical Production, “The AMPARO™ Experience”

Oct 2, 2019 11:15 AM ET

All proceeds from tickets sold for this performance will support Mercy Corps, a leading global organization that provides emergency relief such as food, water, shelter and other means, and help communities rebuild and grow stronger after devastation.

Philanthropy & Cause Initiatives | Bacardi-Martini, Inc.

Bacardi and Mercy Corps Dive into Puerto Rico Clean Up Efforts

May 30, 2019 11:45 AM ET

The two dive activities resulted in the collection of 500 pounds of trash, including anchors, fishing sinkers and hooks. Dive teams also removed fishing line that became tangled during the 2017 hurricane season. Not only is the line unsafe for tourists and locals looking for a refreshing swim, but also for hawksbill turtles which live in the area and are on the endangered species list.

Philanthropy & Cause Initiatives | Bacardi-Martini, Inc.

Bacardi and Mercy Corps Work Together to Aid Hurricane Recovery in Puerto Rico

Apr 16, 2019 11:15 AM ET

More than a year after Hurricanes Maria and Irma hit the Caribbean, recovery efforts continue. As home to Casa BACARDÍ Visitor Center and the world’s largest premium rum distillery in the world, the recovery of Puerto Rico remains a priority for Bacardi. In 2018, the company provided a USD $1 million grant to Mercy Corps, a global humanitarian organization, to drive longer term rebuilding and recovery, providing support to small business owners and tourism recovery in Puerto Rico, the U.S. Virgin Islands and St. Martin.

Philanthropy & Cause Initiatives | Bacardi-Martini, Inc.

Bacardi Celebrates Art, Fashion and 25 Years of Dress for Success Miami

Nov 14, 2018 11:15 AM ET

The Bacardi Women in Leadership initiative brought fashion to life during a cocktail event for a great cause. The team hosted an “Evening of Art & Fashion” to serve as the official kick-off celebration for the 25th anniversary of Dress for Success Miami, which provides a network of support, professional attire and development tools, to help women thrive in work and in life.