A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.

Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.

The Bellona Foundation and Carnival Corporation & plc Sign Agreement to Continue Improving Sustainable Cruise Tourism

The Bellona Foundation and Carnival Corporation & plc, the world’s largest cruise company with nine global cruise line brands, have signed an agreement of cooperation where the parties agree to work together to continue improving environmental and sustainability impact. The newly formed cooperation is based on the two parties’ shared vision of an even more sustainable cruise industry in a future zero emission society.

We Can’t Afford Simplistic, Binary Thinking When It Comes to Food Production

As head of R&D for a major vegetable seed company, I get to travel around the world to meet with farmers and many other veggie-loving stakeholders from across the food chain. Thanks to events hosted by our seed brands, De Ruiter and Seminis, I’ve had the pleasure of interacting with vegetable suppliers, grocery retailers, restaurateurs, renowned chefs, food writers/bloggers, and other stakeholders. I have also had wonderful opportunities to speak at many culinary or “foodie” events.

An International Dialogue With Sappi's Sustainability Leadership

Sappi Limited board member and SETS Committee Chair Valli Moosa and Sappi North America’s Chief Business Sustainability Officer Jennifer Miller exchange thoughts on sustainable forestry.

Las Vegas Sands ECO360 | Responsibility RISES at Marina Bay Sands Singapore Integrated Resort

Sustainable design is at the heart of Marina Bay Sands Singapore’s most recent renovation of RISE Restaurant, encapsulating the resort's aspirations to intelligently design sustainability into spaces and elevate the dining experience. From flooring made of 100% rapidly renewable bamboo, to water-conserving taps and energy-efficient oven hoods in resort kitchens, RISE’s dining environment is sustainable from the inside out.

Clean and Efficient Power Plant Supports Community

Rising 18 stories above the fields in rural Indiana, Duke Energy’s Edwardsport power plant is a technological marvel and among the cleanest coal-fired power plants in the world.

Shire Employees Show How They Are Taking Responsibility for the Environment on World Environment Day

Shire employees around the world held events during the first week of June to bring awareness and action for the environment in honor of World Environment Day on June 5.

Q&A With Canary Wharf: Reporting Helps to Inform, Inspire and Influence Responsible Business

Property developer Canary Wharf has been a sustainability reporter since 1987. We spoke to Martin Gettings, Group Head of Sustainability at Canary Wharf, who told GRI that they use sustainability reporting to prioritize and focus on both reporting and action, and to "inspire our people, peers and partners to come together to make sustainability real."

Taking the Long View: 30 Years in EHS and Sustainability

Antea Group’s VP, Tod Christenson, looks back on his 30 year career in EHS and sustainability as he prepares to retire.

Schneider Electric | Powering the Industry of the Future

At the heart of innovation is action, and when it comes to energy management and automation, innovation means embracing digital transformation to build a more sustainable future.

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