Case Study: Reporting as a Means to an End – Sustainable Development

What kind of reporting challenges does a conglomerate face when planning and executing a sustainability report? We interviewed Mark Harper, Sustainable Development Manager at Swire Pacific, about the challenges and benefits a conglomerate faces with their reporting process.​

National Geographic Society Board of Trustees Awards Over $4 Million in Grants to Fuel Work of Scientists, Educators, and Explorers

The National Geographic Society recently approved more than $4 million for 111 grants, further strengthening the 21CF partner’s commitment to investing in science, exploration, conservation, storytelling, education, and technology. These awards complete the annual grants cycle, with over 600 grants totaling nearly $12 million awarded in 2017 to help address the planet’s most critical issues in fighting for a healthier, more sustainable future for all.

To Boldly Go to the Next New Frontier, Look Down

We support the recent Noble Research Institute announcement. To date, General Mills has invested almost $3 million to support soil health research and practices. Together with The Nature Conservancy, Soil Health Partnership, Soil Health Institute and other industry leaders, we are striving to implement practices on more than 50 percent of U.S. farmland.

Bechtel Build 100 Blog | Summary of the 2017 Bechtel Sustainability Report

Bechtel summarizes their 2017 Sustainability Report.

Benchmarking Reporting: GRI’s New Service Reveals Trends and Opportunities

GRI’s new Benchmarking Service helps you to understand how your reporting compares to what your peers are doing in your industry, country and region, and is a useful tool to showcase the ROI of sustainability reporting.

Urgent Needs for 2018

Aligning the capital markets more directly with the urgent needs we face as a society to halt environmental destruction and reverse decades of worsening inequality must be our priority for 2018. Alignment needs to occur at every level, across the global markets. Despite the tremendous efforts behind the Paris Climate Accord, formalization of the United Nations Sustainable Development Goals and a long history of other efforts to change the course of climate change and inequality, we are not making nearly the progress needed. The 1,700 signatories to the United Nations Principles for Responsible Investment, which represent $70 trillion of assets and a wave of press about environmental, social and governance-oriented investing, have not gotten us on track.

These Brands Are Starting Movements (And Your Brand Can Too)

Delivering on brand relevance also requires welcoming more and different voices to the table, using our collective wisdom to solve problems together and rallying consumers and employees to take action with us as brands. When net trust in global corporations is less than zero, it is understandable that brands may feel overwhelmed and afraid to go it alone. That is why thoughtful partnerships can empower brands to tackle meaningful issues without feeling like they are straining credibility or speaking out of turn.

Consumers Want Brands to Put a Stake in the Ground on Issues That Matter

More than ever before, consumers want brands to put a stake in the ground. It is not simply about reacting to today’s news cycle, but rather knowing where you stand and standing strong when issues arise.

As traditional corporate philanthropy efforts have ceased to capture the love and loyalty of consumers, it is time to rethink old models of CSR and consider how your brand’s purpose can translate to more meaningful and culturally relevant efforts that excite and engage consumers.

Define Your North Star: Brand Purpose Beyond Products

The new opportunity for brands is not only marketing incremental product benefits, but embodying a higher purpose that serves your consumers’ aspirations for a good life by directly addressing the barriers to it.

As capitalism shifts to unite profits and purpose, most brands know how to design a great product or a reliable service. Yet many struggle when their company’s deeper mission has become muddy or even irrelevant. Brand purpose lives at the intersection of a company’s authentic reason for being and the unmet human needs that it can uniquely fulfill in the marketplace and the world. Revealing this harmonic is the key to defining your north star.

Start with Empathy: Design a Brand with People at the Center

To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff. Like never before, consumers expect brands to make their lives better. Doing so means understanding consumers’ struggles, needs and aspirations and addressing the issues that matter to them in meaningful ways.

A fundamental design principle in divided times is to start with empathy and listen to what people are feeling and what they desire for their lives. Empathy is fundamentally about respect. When was the last time you truly listened? When people feel ignored, or when their basic human needs are not being met, it is time for brands to start listening.

Latest Campaigns

  1. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  2. Environment, Social, and Governance (ESG)
    The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
  3. Diversity, Equity and Inclusion
    Diversity, Equity & Inclusion is embedded in our company values. We actively promote it among our employees, raise awareness, and foster an...
  4. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  5. IWBI | Workplace Wellness
    A WELL Certified™ project has the potential to add measurable value to the health, well-being and happiness of people in the buildings. It can also...
  6. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  7. Collective Action
    Cascale shares updates on its efforts and initiatives geared toward activating its ecosystem to develop and scale solutions that drive collective...
  8. Collective Action
    Cascale shares updates on its efforts and initiatives geared toward activating its ecosystem to develop and scale solutions that drive collective...
  9. KeyBank: Responsible Banking
    Everyone’s financial journey is different. We make intentional efforts to meet the individual needs of clients and communities through a diverse range...
  10. Integrated Tools
    Cascale shares updates on its efforts to align the industry on a common language to describe sustainability performance to reduce duplication and...