CSR Now Drives Business as Usual

In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”

Brands Taking Stands | Meet the New Bottom Line

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap).

Disaster Resiliency: How IBM and Bechtel Partnered in Puerto Rico

With the 2018 hurricane season underway, Bechtel and IBM have partnered up to share lessons learned from last year’s devastating Category 5 storm in Puerto Rico and mapping their work to the United Nations Sustainable Development Goals.

SDG Business Forum Urged to Do Business Responsibly and Accelerate Sustainable Development

Enthusiasm, renewed energy and a positive approach was top of mind as leaders from business, Governments, civil society and the United Nations met at the third annual SDG Business Forum to set a new direction to meet the Sustainable Development Goals (SDGs) by 2030. The event was held as part of the High-level Political Forum on Sustainable Development (HLPF) at the United Nations in New York — the annual platform for reviewing progress and guiding global efforts for the 2030 Agenda.

AEG and BET Host Sixth Annual BET Experience Youth Program

Since the inception of BET Experience at L.A. LIVE in 2012, AEG, the world’s leading sports and live entertainment company and BET Networks have provided more than 300 students throughout the greater Los Angeles area with an in-depth look at the entertainment industry and behind-the-scenes access to the BET Experience at L.A. LIVE and the BET Awards through the BET Experience Youth Program.

Impact That Resonates Everywhere You Work

CR Experts Weigh in on the Trends Shaping Their Regions – And the World

Global Climate Action Summit Update—Will We See You There?

We hope you join us in San Francisco this September, as our collective efforts must lead to a turning point by 2020 in order to prevent the worst effects of climate change.

Wendy’s Annual Frosty 5K Raises Critical Funds for Dave Thomas Foundation for Adoption

This year, The Wendy’s Company Annual Frosty 5K raised $110,000 for the Dave Thomas Foundation for Adoption. The event was held on July 15 in Columbus, Ohio and had more than 800 participants. The race started and ended downtown at Huntington Park, home of the Columbus Clippers. Runners and walkers took the course through downtown, across the Scioto Mile and finished in the outfield of the minor-league stadium.

VIDEO | The Water Brothers Discuss Solutions to the Algal Blooms Issue with George Barley Water Prize Contestants

Recently the Water Brothers, producers of an international water-focused TV series, traveled to the Prize testing site to document ongoing research and testing. There they talked with contestants to uncover what is causing this summer’s massive outbreaks, what the risks are, and how we can solve them.

#PlacesthatMatter – A Unique Photo Storytelling Project Comes to Poland

A storytelling journey that aims at celebrating the manufacturing facilities in the EMEA region through the eyes and stories of the people that, with passion and dedication, contribute every day to the development of the company and of the community where they operate.

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