Tobacco harm reduction

Tobacco harm reduction is about offering less risky alternatives to regular cigarettes for those smokers who cannot, or choose not to, give up.    Many in the scientific and public health community are advocating tobacco harm reduction as a credible public health policy that’s capable of helping the 1.3 billion people worldwide who currently choose to smoke despite the known health risks.   AT BAT, harm reduction continues to be at the core of our business strategy. We are committed to researching, developing and promoting a range of innovative tobacco and nicotine products to enable adult consumers to have a choice of less risky alternatives to regular cigarettes.   We hope the arguments being made by the scientific community, the industry and public health campaigners will demonstrate the need for policy makers to carefully consider the benefits of tobacco harm reduction and give it their full support.   We welcome the opportunity to contribute to making tobacco harm reduction a reality.

 

Videos from this campaign

Content from this campaign

Research, Reports & Publications

British American Tobacco Launches 2016 Harm Reduction Report
British American Tobacco’s commitment to developing inspiring products that can drive change and reduce the health impact of tobacco on the world is the focus of its latest report, available now.

Research, Reports & Publications

Step Inside British American Tobacco's Research Labs

Health & Healthcare

British American Tobacco calls for Tobacco Harm Reduction to be Adopted as a Progressive Public Health Policy

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