Meet the Team

John W. Arvanitis

Director, Client Success & Onboarding

John Arvanitis is the Director, Client Success & Onboarding for 3BL Media. His fascination with the business case for sustainability began at Western New England University where he studied Sustainability with a focus in Marketing and Management. Since graduating, John has worked for sustainable energy cooperatives, nonprofit arts organizations, and a startup cultural magazine.

When away from the desk, John is reading, listening to podcasts, playing video games and writing for publications like Different Leaf, Juxtapoz Magazine and Boston Art Review.

Briana Alexander

VP, Business Development

Briana assists with leading the sales team and developing new business opportunities. Her past experiences include sales roles at Cision and FierceMarkets, where she assisted clients looking to increase their exposure and audience reach through their communications efforts. Prior to sales, Briana traveled the world performing as a vocalist on cruise ships for several years. Outside of work, she loves singing in her band on weekends, hanging with her husband Matt, daughter Navy and puppy Valerie!

Dave Armon

Chief Executive Officer

Dave joined 3BL Media in 2014, serving first as CMO and a member of our board. A former journalist, he spent 20 years at PR Newswire, where he was president and COO. His experience in marketing and PR software includes developing the social media monitoring platform Techrigy (sold to Alterian), PR workflow platform dna13 (sold to CNW Group) and broadcast intelligence platform Critical Mention. A New Yorker, Dave enjoys mentoring young professionals, travel, Scrabble and swimming.

Find Dave on LinkedIn & follow him on Twitter

Sanjay Arora

Accounts Payable Representative

Sanjay joined 3BL Media in Feb’2023. He is a ‘B.com graduated’ & a ‘Chartered Accountant’ with experience in Accounts Payable and Customer Relationship Management of Manufacturing Industry and Real Estate Industry respectively. He is Originally from India based in Palwal, Haryana where he lives with his family".

 

 

 

 

Nicole Azero

Business Development Representative

Nicole is our Business Development Representative at 3BL Media based out of the DC metro area. She earned her B.A. in Psychology from George Mason University. Before coming to 3BL Media, she spent 4 months at memoryBlue, quickly being hired out as a tribute to her hard work and persistence. In her free time she enjoys yoga, taking care of her plants, cooking, spending time outside and being with her loved ones.

Michele Baldi

Content Specialist

Michele is a Content Specialist at 3BL Media. She received a Bachelor of Arts from Boston University where she studied Environmental Analysis and Policy. She worked for an environmental sustainability consulting firm in Los Angeles before joining 3BL Media. She now lives in Massachusetts. In her free time she enjoys running outside and reading.

Barsha Baruah

Technical Project Manager

Barsha is an accomplished IT projects delivery management professional with experience in global financial services, multinational retail and embedded technology startup. She has extensive expertise in prioritizing and planning concurrent projects; overseeing test and release management; formulating, gathering and analyzing business and technical requirements; and directing technical governance. Natural, collaborative professional able to coach and mentor globally-distributed teams, facilitate global client interactions, and effectively liaise between technical, business, and project management functions. Originally from India, she is based in New Jersey where she lives with her husband and daughter.

Himanshu Bhatia

Accounting Manager

Himanshu joined 3BL Media in 2018, serving as a Senior Finance Manager. He is a B.Com graduated & a fellow chartered accountant with experience in global financial services, FMCG and entertainment industry. He has extensive expertise in financial planning, budgeting, reforecasting and refinancing activities. Extremely professional with capability to coach and mentor globally-distributed teams, facilitate global client interactions, and effectively liaise between technical, business, and project management functions. Originally from India, He is based in Faridabad where he lives with his wife and daughter.

Katie Buckland Weiss

Executive Vice President, Business Development

Katie Buckland Weiss, EVP of Business Development

Katie has led the 3BL Media sales effort since 2010 and brings enthusiasm and expertise to the team from Texas. She holds a degree in Government from the University of Texas at Austin and has a background in public policy, nonprofit fundraising and internal corporate responsibility. Beyond 3BL, Katie’s many labels include Longhorn football fan, horrible yet passionate car singer, wheaten terrier lover and her favorite—mom!

Find Katie on LinkedIn & follow her on Twitter

 

Fran Cator

ESG, Data Analyst

Fran Cator is the ESG Data Analyst for 3BL Media. Amassing 8 years’ experience in press release distribution, Fran previously worked at RealWire culminating as the Assistant Operations Manager.

Based in the UK, Fran enjoys multiple hobbies including video games, crafts, reading and cosy nights in. She is also an avid cat-lover and an apprehensive home improvement venturer.

John Choi

Product Manager

As a Product Manager, John collaborates with the entire organization to provide a great product experience for our clients. He has a degree in Environmental Science from Temple University and has worked in a wide range of different industries. In his free time, John enjoys running, yoga, and cooking.

Carreen Cook

Content Specialist Manager

Carreen Cook is the Content Specialist Manager at 3BL Media. Before working at 3BL, she was the Website Supervisor for an online retailer where she wrote copy and created product pages. In her free time she knits, gardens, and cares for her quirky pets.

Courtney Dean

Realwire Assistant Operations Manager

Courtney joined RealWire's operations team in 2018, shortly after graduating from Bishop Grosseteste University with a Sociology degree. As a Senior Operations Executive her role includes preparing, distributing and monitoring press releases for clients.

Ryan DePesa

Senior Content Specialist

Ryan attended Bryant University and Western New England University where he studied Marketing and Communications. A former GameStop Store Manager and Schedule Planner at Apple, he is now applying his attention to detail at 3BL Media as a Senior Content Specialist. 

Ryan grew up in Massachusetts and has lived in downtown Northampton for over a decade. He enjoys hiking in New England, watching stand-up comedy and he practices meditation daily. 

Alicia Dessereau

Client Success Manager

Alicia Dessereau is a Client Success Manager for 3BL Media. She has a broad range of experience from retail marketing to assisted living sales and marketing. In her free time, she is a runner and loves to be active, is a floral designer, and enjoys spending time with her dog. 

Zoe Dickinson

Realwire Media & Client Services Manager

Zoe has worked with the service delivery team since joining RealWire back in 2006 after completing her degree in Marketing and Public Relations. She now holds the Media & Client Services Manager position and is responsible for the day-to-day running of the RealWire database, managing relationships with Editors/Journalists and also responsible for a number of clients providing help and support with their releases.

Emily Gosling

Distribution Director

As Distribution Director, Emily is responsible for building and maintaining 3BL Media's unrivalled distribution network. As part of this she looks after our existing affiliate relationships and identifies new partnerships to strategically expand our reach to key audiences.

Emily helps demonstrate to clients the value and reach of our platform by supplying the Sales and Marketing teams with relevant information about our distribution network. And by identifying additional distribution opportunities, she  also helps bolster the 3BL brand via these partnerships.

Emily is based in the UK and when she isn't working she can be found watching a costume drama or spending time with her husband and cat. 

Andrew Hull

Client Success Manager

Andrew joins 3BL Media with years of retail and account management experience as well as a degree in Public Relations from Suffolk University. He is passionate about the environment and the impact that today's choices have on tomorrow. Andrew's hobbies include exercising, reading, and traveling as often as he can.

Michael Isopi

Client Success Manager

Mike is a Client Success Manager.  Prior roles include both Ford Motor Company and PR Newswire/Cision. At PR Newswire, he managed PR and IR accounts in Michigan and PRN's automotive practice.  

Tracy Jeanis

Director, Business Operations and Compliance

Tracy is the Director of Business Operations and Compliance at 3BL Media. Responsibilities include, negotiating contracts, addressing budget matters and assisting accounting in AR and AP functions.  She is responsible for general business operations including all HR functions, payroll, travel and expense management. Tracy comes from the Banking Industry and worked at Santander Bank for 13 years as a Branch Manager and District Administrative Support for 2 Executives and 30 Branches.  Outside of work, she loves spending time with her two children and black Labrador Retriever, reading a good book on the Kindle, or watching a game cheering on New England Sports Teams.

Margie Kuchinski

Director, Brand & Marketing

As Director of Brand & Marketing, Margie shapes 3BL Media's brand identity through integrated marketing strategies and campaigns that drive long-term profitable growth. She graduated with a B.S. in Public Relations from Champlain College. Outside of the office, you can find her ice climbing, skiing, cycling and hiking in the Adirondack High Peaks.

Nicholas Labbé

Quality Assurance Engineer

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Nick is a Quality Assurance Engineer at 3BL Media. Prior to 3BL, he worked at Apple Holyoke in business operations and holds a BA in Political Science from the University of Massachusetts, Amherst. In his free time, Nick enjoys plant-based nutrition, coding, and eSports.

 

Brian Letts

VP, ESG Programs

As VP of ESG Programs, Brian is responsible for 3BL Media’s ESG rankings and awards, including 100 Best Corporate Citizens ranking, which assesses how Russell 1000 companies are performing and disclosing progress across a wide spectrum of ESG factors.
He is also responsible for managing partnerships and growing 3BL Media's unrivaled distribution network and product offerings to deliver exceptional reach and value to our clients.Brian earned his B.A. in Communications from Rutgers University and an M.A. in Environmental Policy from Lehigh University.

Brian enjoys spending his free time outside, especially hiking with his dog, Eli. One of his life goals is to visit each of America’s National Parks.

Emilia Lewis

Digital Strategy Manager

As Digital Strategy Manager, Emilia is responsible for promoting content on social networks while using data to inform, understand, and optimize the 3BL digital platform. Prior to joining 3BL Media, Emilia worked for different companies developing marketing strategies and managing online advertising campaigns in Dubai, UAE, where she lived previously. She earned her Master’s in Business and Marketing from Victoria University, Australia. Today she enjoys her life with her husband in Maryland and spends her time obsessing over cats and her love for home and interior design.

Mary Lorbert

Content Specialist

Mary is a Content Specialist at 3BL Media. She received a BA in Government from Smith College and a JD from Suffolk University Law School. She is passionate about non-profit work, chairing the Board of Directors of It Takes A Village, which provides support for new parents and families in Western MA. At home, Mary enjoys knitting, reading, and adventuring with her family.

Kelly Kraus Mancke

Senior Manager, Salesforce & Pardot

Kelly joined 3BL Media in 2022 to optimize use and experience of Salesforce and Marketing Cloud. She comes from FormFire where she led sales operations after working at Cision-PR Newswire in sales support and data analysis. She pairs private-sector experience with leadership in nonprofit and government sectors. She and her family live in Ohio, where you may join her in staying active, coaching youth sports, building historic preservation projects, and playing at Cedar Point. 

Kristin Martin

Data Engineer

As 3BL Media’s data engineer, Kristin is responsible for ensuring that analytical data from disparate systems is served up to consumers quickly, reliably, and consistently in a unified interface. Kristin’s data expertise include data warehousing architecture and implementation, data modeling, data analysis and visualization, and machine learning. Kristin earned her M.S. in Computer Information Systems, concentrating in Database Management and Business Intelligence from Boston University, and she also holds a B.A. in Political Science from University of Connecticut.

 

In her spare time, Kristin enjoys spending time with her family outdoors, trying out new recipes in the kitchen, and keeping up with the latest in data science and artificial intelligence news.

Rachael Mason

VP, Client Services

Rachael Mason, VP of Client Services

Rachael leads the client services team and has worked with our clients since 2012 to shape their CR and sustainability stories to reach target audiences.  Based in Durham, North Carolina, she's passionate about the role of women in business.  At home, you'll often find her outside enjoying time with her family and pets.

Find Rachael on LinkedIn 

 

Mary Mazzoni

Managing Editor, TriplePundit

Mary has reported on sustainability in business for over a decade and now serves as managing editor of TriplePundit. She is also the general manager of TriplePundit's Brand Studio, which has worked with dozens of brands and organizations on sustainability storytelling. Along with 3p, Mary's recent work can be found in publications like Conscious Company, Salon and Vice's Motherboard. She also works with nonprofits on media projects, including the women's entrepreneurship coaching organization Street Business School. She is an alumna of Temple University in Philadelphia and lives in the city with her partner and two spoiled dogs. 

Stephanie Molhan

Director of Client Strategy & ESG Trends

Stephanie Molhan comes to 3BL Media with years of experience in nonprofit management and retail analytics. She is passionate about zero waste and seeks to make her own household as sustainable as possible. A graduate of UMass Amherst, she is excited to partner with 3BL Media's clients to help them achieve their goals. When she is not working, you can find Stephanie reading, knitting, or trying a new recipe in the kitchen.

Travis Nicol

VP of Client Subscriptions and Strategy

Travis is the VP of Client Subscriptions and Strategy for 3BL Media. He brings several years of experience from the world of digital news and advertising, and is excited to partner with 3BL’s clients in achieving their CSR goals.

A New Jersey native, Travis holds a B.A. in History from Ramapo College. He left the Garden State for Western Mass. in 2012, where he now lives with his wonderful wife, their spoiled cat, and what some might call an excessive number of books.

Twitter: @Travis3BL

Jonathan Parrett

Account Executive

Jon (JP) is our Enterprise Account Executive, based out of Whitefish, Montana. Jon assists with net new logo acquisitions and developing business opportunities. He has a proven track record of excellence and president club accolades amongst top-tier competitive SaaS sales organizations. Prior to sales, Jon studied Marketing and PGM (professional golf management) at The University of Idaho, leading him to work for golf operations at the 2015 US Open Championship. Outside of work, Jon loves to golf, ski, hike, and spend as much time possible in nature with his partner and their Bernedoodle puppy (Reggie)

Karen Robinson

Chief Operating Officer

Karen Robinson, Chief Operating Officer

Karen has been with 3BL Media since 2011 and represents the team from Philadelphia. She oversees product and technology capabilities, user and audience experience. Karen joined 3BL Media after eight years with nonprofits in community relations and fundraising capacities. Outside work, Karen spends time with her husband and son, and stays active with yoga and kettlebell strength and conditioning.

Find Karen on LinkedIn & follow her on Twitter

 

Mark Rowen

Client Success Manager

Mark comes to 3BL Media with many years of retail and account management experience. He is passionate about the environment and the effects that global warming is having on the planet. A graduate of Boston College with a degree in English Literature and Art History, he has a love of both literature and fine arts. When not working, Mark spends his free time playing guitar, reading and working in his garden. 

 

Alexes Salazar

Marketing Coordinator

Based in San Antonio, Texas. Alexes is 3BL Media’s Marketing Coordinator. She is a graduate of the University of Texas at San Antonio with a dual business degree and is currently a fellow for Venture for America. Outside of work you can find Alexes reading a book or hanging out with her dog and partner.

Cindi Spezio

Director, Business Development

Cindi is our Director of Business Development. While at Gannett Corporation, she was most recently Director of Strategic Accounts at the flagship property where Frank Gannett began his company in Rochester, NY.  She brings many years of advertising expertise, is thoughtful, organized, and always willing to take on new responsibilities with passion and dedication.  During her time off, she loves to garden, golf and enjoys spending time with family. 

Samantha Thibault

Director, Product and Sales Operations

Sam is the Director of Product & Sales Operations where she supports the sales and client service’s team by driving efficient and streamlined processes and strategy. She has been a 3BL Media team member since 2015 and holds a BA in Communications from Westfield State University. She spends her time outside of work following sports and her fantasy teams. She also enjoys the outdoors and finding new places to explore.

Alexis Wetzel

Sales Resource Specialist

Alexis is the Sales Resource Specialist at 3BL Media. She earned her B.S. in Advertising and Public Relations from Rochester Institute of Technology and is currently working towards her MBA. In her free time she enjoys spending time with her family, caring for her mischievous cats, camping and hiking.  

Samantha Wiles

RealWire Operations Manager

Samantha has worked in the online media sector for over 10 years, starting as a Service Delivery Executive working up towards her current role as Operations Manager. 

Samantha has worked closely with PR agencies, freelancers, and global companies, building strong relationships and helping them promote their online news content. 

Outside of work, Samantha spends time going for walks & trips with her family, reading, and baking.

Charlie Wilkie

Chief Business Officer

Charlie is an experienced global executive with a proven track record of driving transformation and change in the Media and startup industries. He is currently our Chief Business Officer at 3BL Media, where he leads the revenue, media, and marketing teams. Prior to this, he was CRO of HuffPost in New York, where he was responsible for revenue strategy and diversification across 13 regions. He also served as CEO of GOOD and Upworthy, where he achieved impressive success by increasing revenue 8X within two years. During his time at Guardian News & Media, he spearheaded their launch into the US marketplace and co-founded their global sustainable business platform. Charlie currently resides near London with his wife Holly, daughter Scarlett, and beloved dog Waffle.

Bill Wolfrath

VP of Engineering

Bill Wolfrath is VP of Engineering at 3BL Media, and generally fanatical about all things Drupal. A native New Yorker and Computer Science graduate of NYU, he has been developing web applications in many languages over the last 20 years, from C to Java to Perl to Python, but also is an amateur artist and has spent a lot of time working with the visual and creative aspects of development as well. As a former freelancer and consultant, Bill has worked solo, as part of teams, and has had some role in almost all aspects of the IT world. When not at a keyboard, he can most likely be found bike riding, watching the Yankees, or scouring the city for the best pizzerias and seafood restaurants he can find.