Value Shared: Investing in a sustainable future for our business and society

The concept of shared value underpins BAT's whole approach to sustainability. It's about investing in a sustainabile future for the business and society.

Through a detailed materiality process, including stakeholder dialogue and research, BAT have identified the three key areas that have the greatest significance to the business and its stakeholders. These form the Group's sustainability agenda:

  • Harm reduction
  • Sustainable agriculture and farmer livelihoods
  • Corporate behaviour

Videos from this campaign

Content from this campaign

Research, Reports & Publications

British American Tobacco's Chief Executive on Creating Shared Value for the Business and Society

Research, Reports & Publications

BAT's Integrity and Transparency Video: Exemplary Corporate Behaviour in Action

Research, Reports & Publications

British American Tobacco Pledges Ongoing Commitment to ‘Shared Value’ in 2014 Sustainability Summary Report

Awards, Ratings & Rankings

Investors Name BAT as Leader in Sustainability

Research, Reports & Publications

A Day in the Life Video: Harm Reduction at BAT

Research, Reports & Publications

A Day in the Life Video: Sustainable Agriculture at BAT

Research, Reports & Publications

A Day in the Life Video: Corporate Behaviour at BAT

Research, Reports & Publications

Is the Idea of a Tobacco Company for the 21st Century a Contradiction?

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