Subaru Share the Love® Event

Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 2,100 hometown charities, proving there's no limit to the amount of love we can all share. Follow #ShareTheLove or visit www.subaru.com/share.

Videos from this campaign

Smiling child wearing Make-A-Wish t-shirt

Content from this campaign

Philanthropy & Cause Initiatives

Subaru's 'Share the Love' Charitable Campaign to Raise $170 Million Over 12 Years
Subaru and partners will have donated $170 million to charities through 12 years of its ‘Share the Love’ campaign. Tom Doll, Subaru of America CEO and president, joined FOX Business to exclusively discuss the event.

Philanthropy & Cause Initiatives

Subaru of America Shifts Efforts to Combat Childhood Hunger Into High Gear With 2019 Share the Love® Event Kickoff
To celebrate the launch of its annual philanthropic Subaru Share the Love® Event, Subaru of America, Inc. today hosted a celebratory kickoff event aimed at combating hunger in the automaker’s local community of Camden.

Events, Media & Communications

Subaru Unveils Inspirational Creative Campaign to Launch 2019 Subaru Share the Love® Event
Subaru of America, Inc. today released a new creative campaign to celebrate the launch of its 12th annual Subaru Share the Love® Event.

Philanthropy & Cause Initiatives

Twelve Years Running: Subaru Share the Love® Event Puts New Owners in the Driver’s Seat
Subaru announced the return of its annual Subaru Share the Love Event in 2019. The 12th iteration of the event will mark the 4th year there will be no cap placed on the total donation from Subaru to its Share the Love Event charitable partners.

Philanthropy & Cause Initiatives

For the Eleventh Year in a Row, Subaru “Shares the Love” in a Big Way with the ASPCA
For the eleventh consecutive year, the ASPCA was one of four national charities to participate in the Subaru Share the Love® Event, which began on November 15, 2018, and ended on January 2, 2019.

Subaru set no limit on the total donation to all charities for the third year in a row, resulting in a total donation of nearly $27.5 million from Subaru and its retailers!

Philanthropy & Cause Initiatives

Make-A-Wish® Receives Record Total Donation from Subaru Share the Love® Event
Make-A-Wish® has announced that the organization has received a $3.6 million donation through the 2018 Subaru Share the Love® Event. The donation is the largest amount that Subaru has generated for Make-A-Wish since becoming a national charity partner recipient eight years ago.

Philanthropy & Cause Initiatives

VIDEO | 2018 Subaru Share the Love Event National Partners Donation Ceremony Highlights
The 2018 Subaru Share the Love Event raised a total of $27.5 million for national and local charities. Over the last 11 years, through the Share the Love Event, Subaru of America and its retailers have donated more than $145.7 million to national charities and over 1,170 hometown charities.

Philanthropy & Cause Initiatives

Subaru of America Celebrates National Charity Partners With 2018 Subaru Share the Love® Event Donation Ceremony
On Wednesday, April 3rd, Subaru of America Inc. celebrated the completion of the 2018 Subaru Share the Love Event with a ceremony for its four national charity partners at the automaker’s new Camden, NJ headquarters. The event was hosted by President and CEO, Thomas J. Doll. Addressing the CEOs of the four national charity partners, the American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and the National Park Foundation, Doll and Subaru employees presented each charity their respective donation check, which as a result of Subaru customer’s selections, combined to a total of more than $10 million this year.

Philanthropy & Cause Initiatives

2018 Subaru Share the Love® Event Totals $27.5 Million in Charitable Donations
Subaru of America, Inc. today announced its donation of nearly $24 million to national and local charities as part of the 2018 Subaru Share the Love Event, bringing the total donated throughout the life of the program to $145.7 million. Held from mid-November to the end of the calendar year since 2008, the Subaru Share the Love Event donates $250 to the purchaser’s choice of charities for every new Subaru vehicle sold or leased at 631 participating Subaru retailers nationwide.

Philanthropy & Cause Initiatives

Partnership Focuses on Waste Reduction and Overcrowding at National Parks
Subaru logo

More from Subaru of America, Inc.

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