Subaru Share the Love® Event

Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 2,100 hometown charities, proving there's no limit to the amount of love we can all share. Follow #ShareTheLove or visit www.subaru.com/share.

Videos from this campaign

Smiling child wearing Make-A-Wish t-shirt

Content from this campaign

Philanthropy & Cause Initiatives

VIDEO: Support Local Charities When You Get a New Subaru During the 2024 Subaru Share the Love® Event
Subaru and our retailers are committed to sharing the love with our communities during the 2024 Subaru Share the Love® Event. For every new vehicle purchased or leased, Subaru and our retailers donate to local charities across the country.

Philanthropy & Cause Initiatives

Subaru Shares the Love With Seniors
This holiday season, you can share the love and support our aging neighbors nationwide. With every new Subaru vehicle purchased or leased, Subaru and its retailers are donating a minimum of $300 to charity, like Meals on Wheels.*

Philanthropy & Cause Initiatives

The 2024 Subaru Share the Love® Event Is Back To Help Animals in Need
Exciting news for animal lovers nationwide! For the seventeenth year in a row, the ASPCA has been selected as a national charity partner to participate in the Subaru Share the Love® Event, which kicks off Thursday, November 21, and runs through January 2, 2025.

Philanthropy & Cause Initiatives

The Subaru Share the Love® Event Selects Make-a-Wish As National Charity Partner for the 14th Consecutive Year
Make-A-Wish has been selected once again as one of the national charity beneficiaries of the 2024 Subaru Share the Love Event.

Philanthropy & Cause Initiatives

ASPCA® Joins the Subaru Share the Love® Event As National Charity Partner for 17th Year
For the seventeenth year in a row, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) has been selected as a national charity partner in the Subaru Share the Love® Event to help support thousands of animals in need across the country.

Philanthropy & Cause Initiatives

2024 Subaru Share the Love® Event Targets Nearly $320 Million in Total Donations
Subaru of America, Inc. today announced the launch of the 2024 Subaru Share the Love® Event with its newest national advertising campaign and increased donation goal of $32 million for this year’s campaign.

Events, Media & Communications

The 2024 Subaru Share the Love® Event Returns for Seventeenth Consecutive Year of Charitable Giving
Subaru of America, Inc. today announced its annual philanthropic Subaru Share the Love® Event will return for its 17th consecutive year.

Philanthropy & Cause Initiatives

Adventure Subaru Gives $156,500 to Single Parent Scholarship Fund, Ronald McDonald House
Both the Single Parent Scholarship Fund of Northwest Arkansas and Ronald McDonald House Charities of Arkoma received a total of $156,500 from Adventure Subaru on April 19.

Responsible Business & Employee Engagement

Subaru’s Former CEO Left a Lasting Impact of Important Change
Doll touched the lives of Subaru employees, past and present, showing grace, confidence, compassion and appreciation in ways that elicit respect and changed the way the CEO role is viewed in the workplace.

Events, Media & Communications

Subaru of America’s Annual Share the Love Event Reaches $288 Million in Charitable Donations
Subaru of America, Inc. today announced that the 2023 Subaru Share the Love® Event surpassed its goal, reaching a total of $288 million in donations over the past sixteen years of the event.
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More from Subaru of America, Inc.

  1. Subaru Share the Love® Event
    Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with...

  2. Subaru Love Promise: Environment
    Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

  3. Subaru Love Promise: Pets
    Subaru believes all pets deserve a loving home and we are the largest corporate donor to the ASPCA®. Subaru is proud to help make the world a better...

  4. Subaru Love Promise: Education
    Subaru believes that all students deserve an equal and fair opportunity at a quality education. Through our partnership with AdoptAClassroom.org...

  5. Subaru Love Promise: Community
    Subaru is dedicated to supporting those who need it the most in our communities. From donating food to Feeding America, providing essential items to...

  6. Subaru Love Promise: Health
    Subaru believes we all should have a chance to lead a healthy life. Through our partnership with The Leukemia & Lymphoma Society® (LLS), Subaru and...

  7. Subaru's Zero Landfill Expertise Shared with National Parks: Video Series
    Subaru, recognized for having the first automotive assembly plant in America designated as zero landfill, is sharing its knowledge of zero landfill...