GoDaddy Small Business Research Lab | Data Forward Formerly Venture Forward: A Series Highlighting Research Insights

Data Forward is a data-driven content series that explores emerging trends among micro and small businesses, informed by GoDaddy’s Small Business Research Lab. 

Each installment breaks down key insights into who these entrepreneurs are, how they operate, and what they need to grow — offering a research-backed look at the economic momentum being built by small teams and solo founders around the world. 

Content from this campaign

Research, Reports & Publications

BYOB (Be Your Own Boss) Revealed As Top Motivation for Starting a Microbusiness, According to GoDaddy Study
According to microbusiness owners, most start their venture to become their own boss and pursue success on their own terms. Many also want to keep their enterprises small. Venture Forward, a GoDaddy research initiative established in 2018 to study the impact of online.

Diversity & Inclusion

Survey: Black Women Are Fastest-Growing Group of Microbusiness Owners
The soaring rate at which Black U.S. entrepreneurs start businesses is one of the biggest economic success stories of the post-pandemic era. Venture Forward, a GoDaddy one-of-a-kind research initiative established in 2018 to quantify the impact of online microbusinesses on their

Diversity & Inclusion

Single Moms More Ambitious Than Most Microentrepreneurs, Says GoDaddy Study
Single moms run one in three women-owned businesses in the U.S. More than half (69%) of single-mom entrepreneurs aspire to own a small, mid-size, or corporate business, compared to 52% for owners without children, according to the GoDaddy Venture Forward National Survey.

Diversity & Inclusion

Black-Owned Business Starts Surge, Says GoDaddy Study
Black Americans are gaining share in the online microbusiness economy. While they face unique challenges, Black online microbusiness owners are more optimistic than their peers.
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