As investors, employees, customers and other key stakeholders demand that companies weigh in on vexing social and environmental issues, 3BL Forum has built its agenda around the “Brands Taking Stands” movement, Oct. 23-25, at MGM National Harbor in Washington, D.C.
With their outsize influence on culture as trendsetters, and their large ecosystems, from raw materials sourcing to finished products, luxury fashion and beauty brands are well positioned to drive social progress through corporate responsibility.
Imagine that some enterprising souls in the U.S. decide one day that shoes are bad, and begin drumming up support and waging communications campaigns to convince the country to go “Shoe free.”
One of the most rewarding things about working for Avery Dennison is being part of a company that has, for over eight decades, created many of the label and packaging industry’s landmark innovations. To be sure, our inventiveness has been driven by a love of materials science that started with Stan Avery and persists to this day. But it also stems from our equally longstanding commitment to anticipating and meeting our customers’ needs.
Luxury brands and brands taking stands are topics not usually included in the same conversation. But in another sign of a world turned upside down, top tier fashion labels are now talking CSR and sustainability. From materials to packaging, from supply chain to environmental footprint, luxury consumer goods companies are updating their strategies to ensure long-term viability.
For the last several years Pearson has partnered with America’s Promise Alliance, a network of national, state, community organizations and individuals dedicated to creating better educational opportunities in the U.S. In this case, the goal was to find solutions for the economic and social issues that kept kids from graduating from U.S. high schools.
Global materials science and manufacturing company, Avery Dennison Corporation (NYSE: AVY), leading beauty company both globally and in Australia, L’Oréal Australia, and Australia’s leading waste management company, Wasteflex, are collaborating on a recycling programme to deliver zero waste to landfills.
Through an innovative partnership with the Clooney Foundation for Justice and UNICEF, HP is helping support the education of nearly 4,000 Syrian refugees and thousands of Lebanese students at nine schools in Lebanon.
So where did we land? Our team continues to align with our internal stakeholders, but also moves forward with clarity about the requests and how we can tap things that are already at our fingertips. We’ve paired that with a commitment to work through any other challenges that come up in partnership. The reality is that the possibility of what we can do is powerful and big. We can put a stamp on the industry that fundamentally changes our impact from this point in time forward, all around the world, by being present and bringing our colleagues along for the journey.
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