Brands Taking Stands™ | Getting It Right

The intersection of business and values has been the site of several collisions lately—some accidental, some accidents waiting to happen.

HP’s Sustainability Criteria Helped Generate $700M in New Revenue

HP Inc. says that sustainable impact was a key differentiator for more than $700 million in new business last year. The company’s newly published 2017 Sustainable Impact Report shows a 38% year-over-year increase in sales bids with sustainability requirements.

eBook | Stand or Sit: Changing Roles of Companies & CR Directors in Politically Divisive Times

Learn how to approach potentially divisive issues, when to weigh in and why remaining neutral is not always the best option.

New Guidance for Companies to Report Their Impact on the Sustainable Development Goals

The Global Reporting Initiative and the UN Global Compact released today a “Practical Guide” to enable companies to better measure and report on their impact on the Sustainable Development Goals (SDGs). The new publication helps companies of all sizes to prioritize SDG targets to act and report on, set related business objectives, and measure and report on progress.

Caesars Entertainment Launches 9th Annual CSR Report

Caesars Entertainment Corporation (NASDAQ:CZR), the world’s most diversified gaming and entertainment company, today announced the launch of its 9th annual corporate social responsibility (CSR) report, PEOPLE PLANET PLAY, which details sustained progress against the company’s CSR goals in 2017 and the early half of 2018, and its continued commitment to its employees, suppliers and communities.

Freeport-McMoRan Publishes 2017 Working Toward Sustainable Development Report “Powered by Copper”

Freeport-McMoRan’s 2017 Working Toward Sustainable Development Report now is available online.

Titled "Powered by Copper," the report provides information on the company's sustainability programs – including approach, focus areas and performance targets – and highlights the company's progress made on key issues affecting the company and stakeholders.

To Be Successful, New Study Says Business Should Lead With This

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.This and other insightful data was just published in the 2018 Cone/Porter Novelli Purpose Study from public relations agency Porter Novelli who recently announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy and communications.

Sappi Recognized for Investments at Cloquet, MN Mill and Surrounding Community

In September 2017, Sappi North America received an award from the governor’s offi ce under the Department of Employment and Economic Development (DEED) in recognition of its investment and innovative technologies at the Cloquet Mill.

Coca-Cola & PGGM: Reporting on the SDGs

Businesses are increasingly asked to demonstrate the long-term value of the business and show their progress on SDG targets.

Launching Investing in Society, a Sector-Wide Insights Collection

Companies issue an annual report every year but where can you find information about the corporate sector as a whole? Sure, indices can tell you lots about stock price, market cap, and EBITDA. In this modern age, expectations of companies go much further beyond financial performance. CECP is thrilled to launch Investing in Society, a digital collection that endeavors to focus on the most crucial insights of how the sector is faring beyond where the Dow closes.

Latest Campaigns

  1. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  2. FedEx | Reports
    Find archived annual FedEx Cares and other CSR-related reports, covering enterprise-wide strategies, goals, programs and progress across the fiscal...
  3. Pursuing Possibility with Principle
    This highlights our firm’s values: We do the right thing and put our clients first.
  4. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  5. IWBI | WELL Building Standard
    Our built environment can shape our habits and choices, regulate our sleep-wake cycle, drive us toward healthy and unhealthy choices, and passively...
  6. GoDaddy | Diversity, Equity, Inclusion & Belonging
    Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
  7. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  8. Whole Planet
    Whole Planet, a pillar of Whole Foods Market Foundation, helps people living in poverty build long-term financial resilience through income growth...
  9. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  10. Responsible Investing
    Responsible Investing