Yum! China Recognized for Outstanding Contribution to Poverty Relief
Yum! Global Newsroom: Community
The 2015 Annual China Corporate Charity Work Awards Summit was held recently at Beijing’s China World Hotel, where Yum! Restaurants China received recognition for its outstanding contribution to poverty relief in China.
The Summit was designed to promote advanced Corporate Social Responsibility (CSR) concepts and outstanding corporate citizenship programs, and to identify and recognize programs and cases of outstanding corporate citizenship. Two hundred leading advocates of good corporate citizenship gathered at the summit for in-depth discussions on CSR concepts, as well as ways to achieve the Summit’s goals to benefit more people, and society as a whole.
Yum! China was awarded for its outstanding CSR work and for its contributions to society through the “Donate One Yuan” program, China’s World Hunger Relief Initiative, which has been implemented nationwide for eight years.
The “Donate One Yuan” program began in 2008, in collaboration with the China Foundation for Poverty Alleviation, and aims to fully utilize Yum! China’s nationwide network of KFC, Pizza Hut, Pizza Hut Delivery and East Dawning restaurants to call for every member of society to donate one yuan towards the health of children growing up in impoverished mountainous areas.
Over the past eight years, close to 90 million consumers have made donations through KFC, Pizza Hut, Pizza Hut Delivery and East Dawning restaurants, and of the total 130 million yuan donated, Yum! China and its employees contributed more than 25 million. Approximately 29 million nutritional meals were provided to almost 145,000 primary-school students living in impoverished mountainous areas of Sichuan, Yunnan, Guizhou, Hubei, Guangxi, and Hunan. Additionally, standard “Kitchen of Love” appliances such as electric stoves, rice-steaming carts, sanitization cabinets, freezers, consoles and exhaust fans were provided to more than 500 schools in these areas.
The “Donate One Yuan” program aims to enlist the help of the community in the ongoing care of children living in impoverished areas—especially primary-school students in west China—which includes the improvement of diet, physical conditions, immunity and the overall health of these children. More importantly, the program plays a crucial role in communicating and driving the establishment of a culture in which the entire population engages itself in charity work.
