Yum! Brands CSO to Join Panelists in the Quest for Sustainable Brands
Social Innovation Summit 2014
Nov 17, 2014 9:45 AM ET
Wednesday
November 19, 2014
5:00pm - 5:30pm
PEOPLE & PLANET: THE QUEST FOR SUSTAINABLE BRANDS
- Roger McClendon, Chief Sustainability Officer – Yum! Brands
- James White, Chairman, President & Chief Executive Officer – Jamba Juice
- Rick Ridgeway, VP, Environmental Initiatives – Patagonia
- Moderator: Daryl Brewster, Chief Executive Officer – CECP
The panel will look beyond just a narrow green focus to the future of sustainable brands. Specifically, the panelists will discuss how the broader definition of sustainability is evolving (not just green, but a circular economy), and link that to brands and brand promise. They will also address the need for (and examples of) authentic efforts, and how leading companies are turning their societal engagement/investment into what’s good for the community and for their business.
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