Environment

Timberland Reveals Powerful Earth Day Message: ‘Caring Is No Longer Enough’

By Peter Verry
May 27, 2020 9:00 AM ET
Campaign: Timberland’s Commitment to the Outdoors
Timberland has committed to plant 50 million trees over the next five years. CREDIT: COURTESY OF TIMBERLAND

Originally published by Footwear News

Timberland has a new message for outdoor adventurers with Earth Day here: “Caring Is No Longer Enough.”

The New Hampshire-based company revealed an open letter to nature today that references the current health crisis that has forced people to stay indoors, keeping us from enjoying the places we once explored. The letter, which is narrated in the voice of a child, promises that mankind will “treat you better than we ever did before” when we’re allowed to return.

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