Taco Bell Ups Live Más Scholarship Commitment to $21M
By Danny Klein
Nov 14, 2018 10:30 AM ET
Originally published by QSR magazine
Taco Bell is well ahead of its commitment to award $10 million in Live Más Scholarships by 2020. Three years to be exact. But instead of simply celebrating the fact, the YUM! Brands chain decided to more than double that commitment to $21 million by 2021.
“When we first committed to awarding $10 million, we never imagined we would be more than doubling it so quickly,” said Tina Nguyen, executive director of the Taco Bell Foundation, in a statement. “We know that affordability is a major barrier to education, so we hope that by doubling our funding, we can double the number of doors opened for young people, and remove twice as many obstacles for innovators, creators and dreamers.”