Pizza Hut Debuts Mobile Reading App for Book It! Program
Oct 6, 2014 2:10 PM ET
Originally published on Pizza Marketplace
Pizza Hut's Book It! Program is marking its 30th anniversary this year by introducing a $30,000 College Plan, releasing its first reading app (available in the App Store) and giving away free personal pan pizzas to the program's alums.
According to a news release, Book It! is the longest-running corporate-supported reading program in the country, and has helped more than 60 million children read more than 54 billion minutes. The program incentivizes students to meet monthly reading goals.
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