New Book for Kids featuring Lu and the Earth Bug Crew Keeps it Green and Keeps it Fun!

(3BLMedia/theCSRfeed) Costa Mesa, CA - December 3, 2009 - If you haven’t already heard about Lu and the Earth Bug Crew, aka the Earth Bugs, chances are you will. Released earlier this year their first book titled Lu and the Earth Bug Crew Zap the Energy Spikes (Veneraxion Industries, 2008) is making its way into hearts, homes and retail stores across the nation.

Written by Derek Sabori and illustrated by Steven Riley and Mark Adams, the series is intended to reel kids into an active and healthy lifestyle that focuses on conservation, environmentalism, being a good friend and having fun doing it all!   The tag-line for the Earth Bugs is “It’s never been so cool to be so good!” and their main focus is on protecting Earth from the Un-Greens: The Litter Bugs, the Water Hogs, the Energy Spikes, the O-Zoners and the Oil Slicks. Who are the Un-Greens? Well, as the book puts it, they are “inconsiderate wasters who didn’t care about the environment and they trashed it very badly!” In the story, the main protagonist, Lu comes to Earth after his home planet is indeed destroyed by the Un-Greens. Upon his arrival, he realizes how awesome planet Earth is and after meeting a very cool group of friends, he decides to lead them on a mission to take care of the planet and to look out for each other.   The fun thing about the Earth Bugs, Lu, Rock, Fern and Kordy, is that even though they are educated (Greener University) and a little sophisticated (two of the characters met at an art show supporting the Surfrider Foundation) they don’t take themselves too seriously. They surf, they skate, they’re in a rock band, an art pack and they’re always “shredding it up” and learning as they go. They zip around in the Bio-D - their trusty high-tech, multi-functional, biodiesel-powered, all terrain action van - and they’ve always got an eco-lesson to share or an example to lead by.   Beautifully illustrated and intelligently written, this Eco-Action Adventure book will hold the attention of kids (and adults) of all ages and will inspire sustainability-focused conversation in the home and in the classroom. Some concepts that are introduced and defined in the Eco-Glossary in the book are: • Renewable Energy • Biofuel/Biodiesel • Reduce, Reuse, Recycle • Organic Foods • Green Living & Lifestyles • Eco-Action (also called Earth Bug Action!)   So whether you’re looking for a fun book that can help you speak Green to your kids or if you just like the idea of battling the Un-Greens, then “Welcome to the Crew! This book is definitely for you.   Publisher’s Eco Considerations: • Printed in the US at an ISO 14001 EMS certified print-house • Printed using soy-blended inks • Printed on FSC (Forest Stewardship Council) 10% post-consumer waste paper • 1% for the Planet Member   About the Author:  Derek Sabori currently resides in Costa Mesa, CA with his wife and 2 kids where he works as the Planning & Analysis Manager and as the head of Environmental Affairs for Volcom, Inc.   Derek holds a Studio Arts degree from the University of California, Irvine as well as an MBA from the Paul Merage School of Business, UCI.   Lately, Derek has been on a little tour with the book, spreading the message to schools, eco-functions and to just about anywhere an audience will listen, but in the little free time that he has, Derek might be found surfing somewhere in the Newport Beach/Huntington Beach area or at one of the local skateparks with his son.   Contact Info:  To book an event and/or to inquire about distribution opportunities contact:   Derek & Sibley Sabori PO Box 3373 Costa Mesa, CA 92628 sales@veneraxion.com 949-433-4155   Learn more at: www.earthbugcrew.com or at www.youtube.com/user/earthbugcrew   About Starting Up Green: Starting Up Green is helping green to grow, working with green businesses and individuals to deliver media exposure, consulting, business opportunities, and other resources.  To boost the visibility of your business, event, or organization, contact Starting Up Green founder and author Glenn Croston at glenn.croston@75greenbusinesses.com to deliver your message in the Green Biz Blast or through his partnership with 3BL Media.