More than One Way to Show Love on Valentine’s Day

(3BL Media / theCSRfeed) February 14, 2012 - Cynics of Valentine’s Day will tell you it is not a holiday for single people. mGive disagrees. A simple text allows you to love your community and your favorite causes through the fastest growing philanthropic fundraising tool—mobile giving.

Four years ago, mGive launched a nation-wide love fest by initiating the first text-based fundraising campaign. Since then, mGive has helped nonprofits raise over $50 million, communicate with 5 million donors, and initialize philanthropic spirit through innovative technology everyone has at their fingertips.  The causes helped by mGive are world-wide, including Haiti’s earthquake and Japan’s most recent tsunami. But a simple text donation can be pinpointed to a cause in your community.   The mobile donation channel is one of the fastest-growing fundraising channels in history and mobile donations are quickly becoming the preferred fundraising and donor communications method for nonprofits. Just four years after mGive first made text-based giving available, the mobile donation fundraising channel has already raised 30 times as many dollars as the online donation channel did when it was in its infancy.   mGive has partnered with more than 60 of the nation’s leading mobile carriers (covering 99 percent of U.S. mobile customers) to enable nonprofits of all sizes to increase overall donations and reach new audiences using affordable, reliable and regulation-compliant text-based mobile giving campaigns.  mGive has supported more than 7,000 mobile giving campaigns for more than 500 nonprofit clients and processes around 85 percent of all mobile donations made today.   “Through mobile donations, we have the ability to reach new and existing donors,” said Chris Stergalas, Online Campaigns Associate at Defenders of Wildlife. “mGive has helped us fundraise around issues quickly and communicate to our members in a new way. Since mGive is the leader in mobile communication tools, we are constantly investigating innovative ways mGive can help us reach our goals of protecting native wildlife in their native communities.”   “More and more savvy nonprofits are realizing that mobile donations are an incredibly effective fundraising and communication tool,” said James Eberhard, founder and chairman of Mobile Accord, Inc. “A few simple texts can mean spreading a lot of love for your community.”   mGive is a Mobile Accord service. Contact mGive to find out how you can text a donation to your favorite cause.    MG21145