mSpiration: Use Social Media to Drive Donors to Your Text Donation Campaigns.

Your Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Our 2013 Text Donation Study found that more and more donors are hearing about text campaigns via social media. The percentage of respondents who had heard about text-to-donate campaigns by social media jumped six points, second only to TV and radio.

Some ways to use social media in your text donation campaigns include:

• Engage your social media supporters by sharing your call-to-action. Make it compelling and give them a reason to pull out their phone and make a donation.
• Use mGive’s Facebook Donation App to encourage supporters to initiate text donations right from your organization’s Facebook page.
• Collect mobile numbers on all of your online web forms. Use social media to promote those pages.
•  Use social media to tell your story: successes, challenges and reminds them how their donations help.
•  Use tools like mGive’s Social Share to allow friends to post their donations on Facebook and Twitter, encouraging friends to donate and driving P2P fundraising.
• Share links to your YouTube, Vine or Instagram videos on all your organization’s social media channels. Add a call-to-action when you share it, to leverage a viewer’s immediate response to get involved and make a donation with their phone.
• Create micro-campaigns around awareness days, awareness months or important dates for your organization.

How does this mSpire you? Tell us on social media.

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