mBlog: Understanding Your mGive Donors

When you want something you’ve never had before, you’ve got to do something you’ve never done before. And come 2012, many nonprofit organizations are resolving to shake things up, change the way they do things and most importantly, to engage with their supporters in innovative mediums. In our last mBlog post, I covered the steps you need to take to be an effective mobile communicator. Hopefully you’ve done your mobile training and have identified your mobile goals.

This week, I’d like to break it down, and focus on the next step – conditioning. One of the easiest ways to condition your supporters to “think mobile” is to understand your supporters! If you are stumped on who your donors are – and how to best reach them – check out the infographic below. It’s part of a larger case study, Money for Good II: Driving Dollars to the Highest-Performing Nonprofits, recently released by our friends at Network for Good and Hope Consulting.

So perhaps the easiest way to get that something “new” is to find a “new” way to get it. And in the case of donors, it just may be mobile giving and engagement campaigns. To learn more, text MGIVE to 50555 or email us: sales@mGive.com. As with all mobile campaigns, data and messaging rates may apply. For full terms visit www.mGive.com/E.

Lauren Brekke is the Marketing Specialist at mGive and Editor of mBlog. Receive her mCard by texting LAUREN to 50555. mGive, a Mobile Accord service, educates, engages and empowers nonprofits and their stakeholders through our groundbreaking utilization of SMS (text) technology. As with all mobile campaigns, data and messaging rates may apply. For full terms visit www.mGive.com/E).

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