Mars Raises the Bar in CSR

Mars, Incorporated is putting its CSR principles where its mouth is – through an aggressive five-pronged strategy to accomplish an ambitious agenda that’s based on quality, responsibility, mutuality, efficiency and freedom.

It’s probably a safe bet that unwrapping a Milky Way bar does not lead immediately to thoughts of a company’s commitment to freedom, for example, but that’s an essential element of the private, family-owned business’s mindset.

In its third CSR report, 2012 Principles in Action, Mars underscores its dedication to putting the Five Principles into action to make a difference to people and the planet through performance. All of which adds up to an interesting take on the 3Ps. “To lead by example, we aim to make a difference through our business performance,” the company says, “and to create a mutuality of benefits” for all stakeholders.

Mars adds that it is making progress on its goal to eliminate all greenhouse emissions by 2040 as part of its “Sustainable in a Generation” program.

“As a company, our objective is to create lasting, mutual benefits for all those involved in our business success. We strive to create positive social impacts, minimizing our environmental impacts and creating economic value,” says Paul S. Michaels, Mars’ president. “In some arenas, we are making good progress; in others we have more work to do.”

In the report, Michaels stressed three areas:

CLICK HERE to continue reading this article on TriplePundit.com.