Mars Inc. Raises the Bar for Sustainable Palm Oil

The manufacturer of the popular chocolate candy bars Mars Bar, 3 Musketeers and Twix announced its commitment yesterday to transition to 100 percent certified sustainable palm oil in its products by the end of 2014.

At present, Mars adheres to the guidelines of the Roundtable of Sustainable Palm Oil, which allows it to purchase sustainable palm oil in accordance with the organization’s “mass balance program.” The program is set up to assist companies as they transition to fully certified sustainable oil, by allowing them to mix the sustainable oil they purchase with conventional sources. According to the RSPO, it also helps support the fledgling sustainable palm oil market, by upping the demand in a way that can be met by suppliers.

Continue reading about Mars' new policies on palm oil and deforestation on Triple Pundit >>