Honda Canada Helps Grow Forests for the Future

Every tree seedling holds a lesson: Never overlook the potential of small beginnings. 

It’s difficult to fathom that something so small can grow large enough to provide shade, act as a shelter, and help balance our ecosystem. Each tree stands as a testament to small beginnings.

Honda Canada’s “One Honda. One Tree.” campaign began with the modest goal of planting a tree to represent every Honda ATV or piece of lawn and garden equipment sold during a specific period.  The purpose of the program is to help counteract forest fragmentation.

Since the beginning of the program, Honda Canada, in partnership with Forest Recovery Canada (FRC), a national tree-planting program, has planted more than 120,000 trees. In 2015 alone, Honda Canada supported the planting of more than 20,000 trees in areas where tree pests like the emerald ash borer and other destructive forces have caused forest fragmentation.

 “At Honda, we strive to be a company that society wants to exist,” said Jerry Chenkin, president and CEO, Honda Canada Inc. “To execute this vision, the Honda Canada Foundation supports science- and engineering-based education, environment and family initiatives. For Honda and its associates, it’s more than just building goodwill from participation in local programs or about being recognized as a good corporate citizen — it’s about building a better community and helping to preserve the environment."

The forest recovery program also aligns with Honda’s environmental vision, Blue Skies for Our Children, which expresses Honda’s commitment to ensure future generations can enjoy the freedom of mobility within a sustainable society.

Honda associates and their families greatly look forward to the tree planting events, which happen in April, June and October. Armed with gardening gloves, shovels and young seedlings, associates and their family members know these small plants will make a lasting impact by making the world a little greener.