General Mills Creates Bee-Friendly Habitats in Supply Chain
Bees may be small, but they are one of the hottest topics in sustainability today. And rightly so, as pollinators are necessary for about 80 percent of all crops used for food worldwide. Realizing the impact of disappearing bees on their bottom line, dozens of companies have joined the fight to educate and activate consumers on the plight of the bee, including Häagen-Dazs, Whole Foods and Burt's Bees. Now a new company initiative seeks to move beyond consumer engagement, going straight to the source to help bees.
General Mills, no stranger in the fight to protect bees, has announced a new effort to further conserve the habitats of pollinators. General Mills' Honey Nut Cheerios brand has partnered with nonprofit Xerces Society for a new commitment to house 3,300 total acres of dedicated pollinator habitats on farms in its supply chain. The initiative builds upon "large-scale habitat projects that have already been planted or are currently underway on farms supplying ingredients for its Muir Glen, Cascadian Farm, LÄRABAR and Annie's brands."
