Elevating, Celebrating and Uplifting Women and Girls Globally This International Women's Day
Originally published by The Hershey Company
By Santhi Ramesh, Chief Marketing Officer, Hershey International
Key Takeaways:
- We are proud to recognize, honor and uplift women and girls—both in celebration of International Women's Day (IWD) and throughout the year.
- We are showcasing the power of women around the world to give them a platform to keep achieving greatness.
- Our global activations include meaningful partnerships, celebratory packaging and inspirational storytelling—alongside our ongoing efforts to advance gender equity.
Every year, International Women’s Day marks a time to appreciate, elevate, and celebrate women and their accomplishments. While this observance serves as an important opportunity to recognize women, at Hershey, we have an unwavering belief in celebrating all women and girls—their strengths, accomplishments and potential—all year round.
We believe that when women are empowered, they lift up their communities with them. As a company, we have been on an intentional journey of celebrating and investing in women in our workplace and communities through equal pay, career development, representation in leadership, working with women-owned businesses through our supply chain and supporting impactful non-profit partners.
In honor of International Women’s Day, I’d like to share more about how we are elevating women and their voices through celebratory packaging, strategic partnerships and inspirational storytelling this month and beyond.
Recognizing Sheroes Around the World
For more than 100 years, our beloved Hershey’s Milk Chocolate Bars have been a part of special moments of goodness in peoples’ lives. Because of this powerful legacy, our flagship brand offers a powerful vehicle for storytelling. With this in mind, in 2020 we launched female-forward packaging with our ‘HER-SHE’ wrappers in Brazil after the team recognized that Hershey’s is the only brands with both ‘Her’ and ‘She’ in the name. Now, two years later, the award-winning #HerSHE campaign has grown to seven markets around the world to make invisible women visible.
In our international markets, Hershey’s Milk Chocolate Bar wrappers—which have been designed by female artists and creatives—will transform into a tribute and celebration of cultural female icons, showcasing the accomplishments and the impact these changemakers have made in their respective countries; from Canada’s Erica Jacobs, founder and chair of 100% Skate Club, India’s Pooja Taparia, champion of children’s rights, Mexico’s Poet Lia Nereida to Brazil’s Scientist Mellanie Fontes-Dutra. The campaign is aimed at making the invisible woman visible.
For the third consecutive year, we are pleased to continue our partnership with HP, leveraging HP Indigo digital printing software to produce rich, eye-catching wrappers which also keep chocolate safe and airtight. The bars will feature a QR code that encourages consumers to learn more about the many contributions of women throughout history and the women highlighted on each bar.
Continue reading here.
