An Earth Day Party for Muir Glen
by Brian Hall
The name Muir Glen should sound familiar to Earth Day enthusiasts. In 1990 the organic food pioneers who began the brand chose the name to honor the legendary naturalist, John Muir, who established the Sierra Club and Yosemite National Park more than a hundred years ago. In 2013, the connection between the brand and the man is stronger than ever.
On Saturday, Muir Glen Organic was honored to receive the prestigious John Muir Conservation Award. The honor was bestowed by the John Muir Association and the National Park Service during their annual Earth Day celebration in Martinez, Calif.
The award was established in 1978 by the John Muir Association, an arm of the National Park Service directed by John Muir’s descendants. Each year they recognize one business, among other honorees, for outstanding leadership in environmental conservation.
In 2012, we broke ground on two sustainability initiatives aimed at improving tomato farming practices through nature. To learn more, visit the General Mills blog at http://blog.generalmills.com/2013/04/an-earth-day-party-for-muir-glen/.
