If you're not measuring the impact of your corporate giving you're missing an opportunity to demonstrate the difference you're making with your CSR program. If tracking your impact sounds like one more thing to add to your very long to-do list, think again. It's much easier than it might sound and can pay huge dividends when it comes to engaging with stakeholders. Periodically Versaic will share tips and stories about how companies are measuring their impact and taking their CSR programs to the next level.
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Responsible Business & Employee Engagement
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That title might seem surprising coming from a grants management software company, but it’s a reality we face every day with our clients. There is no shortcut to achieving impact with your philanthropy programs. Simply buying a grants system to measure outcomes won’t get you to greater insight or greater impact. You need a plan and that’s not something you generally look to your software vendor to provide.
A key challenge for many companies is communicating CSR (corporate social responsibility) activities that remain true to their brand. As communicators, we have a responsibility to help our clients understand what will make their CSR initiatives impactful, relatable and inspiring. Convincing consumers that profitable companies are being good citizens for the betterment of society is no easy task; however, there are a few fundamental points to consider that can help accomplish the goal.
Versaic is the only company in our line of business to take a different approach to software implementation, a model called continuous configuration which is a nerdy name for something that delivers huge benefits.
For companies looking for simple, cost-effective ways to give back to the community, it’s hard to beat a donation program. Providing products or gift cards to local community groups is often the first step a company takes in launching a corporate giving program.
Tyler Butler is Founder and Principal of 11Eleven Consulting. 11Eleven is a boutique consulting firm focused on aiding companies who aim to do well by doing good. 11Eleven assists companies to develop meaningful and innovative corporate social responsibility (CSR) programs.
As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money.
The holiday season is here. Your gifts may be picked out and ready to go, but what about something for your CSR colleagues? And what about your own wish list? The holiday break is a great time to catch up on your reading. We asked some leading CSR experts what books they have recently read and why they recommend them. There’s plenty here to get you and your colleagues fired up for the year ahead..
As a member of CECP’s Corporate Leadership team, Jennifer serves as a CSR expert for partner companies, advising business leaders on strategy, best practices, and research insights. She also manages strategy and execution of many of CECP’s events, as well as leads the growth of CECP's coalition of Fortune 500 CEOs and their companies. Jennifer began her tenure at CECP on the communications and marketing team, collaborating with companies to tell their stories of social impact and convening corporate leaders at CECP's signature events.
There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. It certainly worked for Unilever.
Professor Paul Argenti is a pioneer in the field of corporate communication. He taught some of the earliest courses on the subject for Harvard Business School, Columbia Business School and the Tuck School of Business at Dartmouth.
A strong corporate philanthropy program can pay big dividends in terms of community and brand awareness, customer loyalty and employee engagement. If...
