UP CARES: Promoting Public Safety in Union Pacific Communities
When it comes to transporting the countless items that support Americans' daily lives, safety is Union Pacific Railroad's No. 1 priority. Nothing is more important than the well-being and security of our employees, our customers' freight and the people who reside in the communities where we live and work.
UP CARES promotes public safety in communities, providing a wealth of resources to help our neighbors learn how to behave safely near railroad tracks.
UP CARES activities include:
- Grade crossing education and enforcement, during which motorists violating rail crossing signage and laws are educated about the dangers of such actions. Related "positive enforcement" initiatives reward drivers who operate safely at grade crossings.
- Safety trains, hosting local law enforcement, media and public officials and providing them the opportunity to ride in the locomotive cab and see traffic violations from a locomotive engineer's point of view. This also allows Union Pacific to connect with community leaders and help them better understand the railroad's safety focus.
- Communication blitzes, which educate the public via community events, media outreach and paid advertising. Media outreach coincides with safety trains in UP communities.
For more information, visit UP CARES.
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