Best Practice

Kellogg works with local charities and NGO’s to run breakfast programmes for children in the UK, Ireland, Spain, Germany, Russia, Denmark and Sweden. Tom Idle reports.

The Winter 2016 issue of Best Practice includes CSR and sustainability case studies from thought leaders across several industries

The Fellowship for Global Health programme matches skills to needs. Miranda Ingram reports…

As a global healthcare leader based in Kenilworth, New Jersey, MSD, known as Merck & Co., Inc. in the US and Canada, is one of the largest pharmaceutical companies in the world. It also runs the flagship MSD Fellowship for Global Health – a three month, field-based corporate pro bono programme that lends the brightest and the best of its employees to non-governmental organisations (NGOs) around the globe as part of its mission to help the world be well.

Innovative software tracks data to identify online problem play. Miranda Ingram reports . . .

As operator of The National Lottery, Camelot’s mission is to change lives. Both the lives of its winners – it makes almost 30 millionaires a month – but also the lives of people who benefit from the incredible £36 million that is delivered every week in Good Causes funding. Since The National Lottery began in 1994, players have raised over £35 billion for Good Causes – this means an average of 150 lottery grants in every neighbourhood have been awarded.

Dentsu Aegis directs its employees’ skills toward community-based charities. Adam Woodhall reports . . .

[crosshed] “Over the past five years, the agency has helped more than 2,500 small charities to increase their communications capabilities.”

On an average day in the Western world, people see between 250 and 270 pieces of advertising. Globally, approximately $600 billion was spent on advertising in 2015, with the UK spending nearly 1% of its GDP on marketing. The power and reach of marketing and advertising in our society is unquestionable.

The global payments business partners with Junior Achievement Europe to create innovative e-commerce and personal finance programmes. Tom Idle reports…

The digitisation of our global economy has very quickly transformed how we think about and use money. Paying for goods and services online, spending our salaries in stores with the swipe of a card and transferring cash in virtual environments has made lives easier and the handling of ‘real’ cash a thing of the past.

The company’s CR and community investment policies are geared towards maximizing its position as a national company with a local presence in every community. Miranda Ingram reports…

“Spark” software program ensures simple, secure and easy giving so grassroots philanthropy can be part of everyday life. Miranda Ingram reports...