You Can't Change What You Can't See
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Aug 9, 2011 1:15 PM ET
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…
"Like a beautiful flower that is colorful but has no fragrance, even well spoken words bear no fruit in one who does not put them into practice." ~ Dhammapada, Sayings of the Buddha, Pali Cannon
Most of us are familiar with the phrase, "actions speak louder than words". So is the case with walking the talk of sustainability. To effectively walk the green talk, a change in perspective is required to positivity impact our individual worlds and our world collectively. What exactly is that change in perspective? Business sustainability.
What it's not. Business sustainability isn't about sacrificing profitability or becoming an environmental business. Sustainable business strategies span a multitude of topics: stewardship of resources; best practices; reputation, brand management and customer service; leveraging technology and enable a business to meet goals of growth and revenue generation while simultaneously contributing innovative thought leadership to some of the world’s most complex and pressing concerns.
While many executives hotly debate the validity of climate change, there is the recognition that risk doesn't discriminate. To unprepared organizations, the business risks of carbon, water, and climate change disclosure takes many forms: click here to read more about sustainability risks.
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".