Why not tune into the truth in 2010?
Media companies should bring words and actions into alignment.
As the Western world continues to be inundated with thousands of ads daily, many of which are for “green products,” consumers may be overlooking the environmental impacts of media giants themselves.
Companies in this category, including General Electric and Disney, often have a considerable impact in many different realms. In 2009, GE maintained brands found within the large appliances, airline, electronics, and pharmaceutical sectors along with their media ownership of CNBC, MSNBC, and Bravo (it should be noted that GE sold off its media business to Comcast at the end of 2009). Their different and diverse business units all have varying climate impacts, with each subsidiary facing complex challenges. General Electric continues to rank the highest in this category, much of which can be attributed to strong carbon reduction programs emerging from its Ecomagination initiative.
