Why are Toyota, Ford and Honda the ‘Best Green Global Brands’?

The latest annual ranking of the 50 global brands with the most environmental appeal is just out, with automotive and tech companies leading the pack, despite the inherent environmental challenges faced by companies in those two sectors.

The 2013 Best Green Global Brands is produced by Interbrand and “powered by” Deloitte, according to the study’s — well, branding. The study measures the environmental perception of 100 global brands and compares it to those companies’ actual environmental performance.

This year’s ranking shows Toyota maintaining the No. 1 spot, with Ford, Honda, Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell rounding out the top 10. (Click here to read the top 50 companies, including their rank and “gap” scores.)

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