What 'Show Us Your Bra' Really Reveals - A blog by Megan Strand
Megan Strand, owner of InCouraged Communications, is a project manager, creative marketer and proponent of authentic communication… passionate about spotlighting, connecting and supporting businesses and non-profit organizations that are doing well by doi
What 'Show Us Your Bra' Really Reveals
In the land of business start-ups, a common success story looks like this: entrepreneur comes up with amazing new idea. Entrepreneur cobbles a start-up business around said idea. Idea spreads like wildfire. Entrepreneur sells business to huge, well-established company.
What might this model look like from the non-profit perspective?
A small non-profit organization called The Breast Form Fund may be able to give us some insight.
The Situation
When you own a lingerie store, you see all types of women, including women living with breast cancer and trying to maintain their sense of beauty and self-assurance after surgery. In Judith Fine’s experience, prostheses and post-mastectomy bras do wonders for these women.
For many years, Judith and her store, Gazebo, relied on a fund from the American Cancer Society to help un- and under-insured women obtain these products. When the fund went away, Judith made a decision to replace as much of the funding as she could. A percentage of Gazebo’s sales went into a new fund that spun off into a separate non-profit organization, The Breast Form Fund. Judith stepped in as the Executive Director.
