Voting Gets Personal
Jul 16, 2012 3:00 PM ET
True inspiration comes more from real life than fiction. Pepsi Refresh may have kick-started the "cause-voting" trend by placing emphasis on the nonprofit or issue; but now, several companies have added a twist to traditional campaigns by putting people's true life stories at the forefront.
Ketel One Vodka is inviting its consumers to present an idea or captivating story that will raise society's behavioral bar. According to Business Insider, the company is initiating a "Gentleman's Call" to find an individual with an "entrepreneurial vision, a philanthropic mission, or an innovative product that can change lives."
To read more on Cone's What Do You Stand For? blog, please click here.
