UNICEF and H&M Foster Philanthropy at a Young Age with Unicoin

As younger generations grow up and begin to live their values through voting, purchasing decisions, philanthropy and more, companies, NGOs and governments alike are thinking about how to engage them in social or environmental issues. Now, two mega brands are joining forces to infuse the spirit of giving and engagement among an entirely new audience – preschoolers.  Without dollars of their own to give, this new initiative took ingenuity and a box of crayons. 

UNICEF and H&M's Conscious Foundation have joined forces to create "the first currency fueled by children's imagination, dedicated to do good." The campaign hopes to encourage children in more privileged parts of the world to give other children more opportunities to learn and develop, especially at the crucial 3-to 5-year-old age range. Kids can get involved by uploading a drawing in exchange for a "Unicoin," the program's designated digital currency which can only be used to support supplies for Early Childhood Development.

To read more on Cone's Prove Your Purpose blog, click here.