Trial Runs for a Cause

We know cause campaigns tied to purchase can be an effective way to drive sales, but companies are also using cause marketing to better engage consumers at other points along the marketing spectrum – from product trials before purchase to product reviews after.

In the wake of the success of Ford's school fundraising initiative, "Drive 4 UR School," the automaker has announced it will be applying the concept to nonprofits with the "Drive 4 UR Community" campaign.

To read more on Cone's What Do You Stand For? blog, please click here.