Texas Rangers and Comerica Bank Award District Barbershop as Grand Prize Winner in Rally Back Contest

The Texas Rangers and Comerica Bank announced the grand-prize winner of “Rally Back with the Rangers”, a contest aimed to support women-owned and minority-owned small businesses in the Dallas-Fort Worth Area.

Fort Worth small business District Barbershop was selected as the Grand Prize winner of the Rally Back contest. Owned by Edward and Amy Ramirez, District Barbershop has three locations, one of which opened this year.

"Winning Rally Back with the Rangers is an extraordinary opportunity to share our vision of service and community by providing exposure and opportunities for longevity on a level that we couldn't have on our own,” District Barbershop Co-Owner Amy Ramirez said.

The Rally Back contest was designed to help minority and women-owned businesses overcome the struggles that have accompanied the COVID-19 Pandemic. To enter, eligible businesses submitted a video or essay that detailed “Why their business is valuable to the Community and to Rangers fans everywhere.”

Select entries were invited to pitch their business in-person at Texas Live! in front of Rangers’ executives, Comerica Bank Middle Market Group Manager and Texas Women’s Business Resource Group Chair Margareth Fanini Aviles, and former Rangers’ pitcher Darren Oliver.

The panel also considered originality and connection and experience with the Texas Rangers. Each business was also evaluated based on what struggles and obstacles they overcame to successfully build their business, as well as how they support and add value to the community. District Barbershop supports the community through the company’s collaboration with local barber schools to sponsor “District Days”, a program to provide haircuts free-of-charge to those in need.

District Barbershop won advertising and marketing support during the Rangers 2021 season. Marketing promotion includes posts on Rangers social channels, promotional radio spots during the 2021 season, and an ad in a Rangers 2021 program. They also received four tickets to a 2021 Rangers game at Globe Life Field, as well as a private suite night provided by Comerica Bank.

Robinson LaRue Consulting Co, LLC and Precious Petals were also honored as runner-up finalists. Both businesses were honored with recognition in a Rangers social post, and also received four tickets to a 2021 Rangers game at Globe Life Field.

ABOUT COMERICA
Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $83.6 billion at Sept. 30, 2020.