Super Bowl 51 Ads Put Company Values in the Forefront

For the past 8 years, we’ve tracked which companies choose the Super Bowl as a moment in time to reaffirm or amplify their CSR commitments, but this year we saw something new. While many companies chose to stick with the well-worn playbook of animals, babies and celebrity appearances for their Super Bowl commercials, some companies took a gamble, using upwards of $5 million of their advertising budget to not only bring awareness to an issue, but more importantly, to showcase company values despite potential backlash. 

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