“The Story of Your Dinner” Highlights Food Safety from Farm to Fork
The non-profit Partnership for Food Safety Education and food industry sponsors team up to raise awareness about simple actions to reduce risk of foodborne illness.
ARLINGTON, VA., November 1, 2016 /3BL Media/ – This holiday season millions of Americans will be cooking – or eating – a special holiday feast with family and friends. To support these home cooks in getting a safe and healthy meal on the table, the Partnership for Food Safety Education (PFSE) offers “The Story of Your Dinner” consumer education campaign.
“With so many home cooks planning to prepare large meals over the holidays, coupled with the fact that one in six people become sick from a foodborne illness each year, this is the best time for reminders about the importance of safe food handling for good health,” said Shelley Feist, PFSE executive director. “We’re excited to tell ‘The Story of Your Dinner’ and to showcase the many food safety steps taken – from farm and processing to retail and, finally, in the home kitchen – to safely prepare food for our loved ones.”
At StoryOfYourDinner.org, the campaign stresses the importance of the “Core Four” Fight BAC!® home food safety practices:
- Clean: Wash hands and surfaces often.
- Separate: Don’t cross-contaminate.
- Cook: Cook to the safe internal temperature.
- Chill: Refrigerate or freeze promptly.
Useful at-home tips will be shared through the following:
- The short, animated Story of Your Dinner Video explores the ‘chain of prevention’ from farm, processing and retail, to safety tips that are important to get dinner on the table at home.
- Activity placemats for children feature food safety fun facts, and can be downloaded by parents and printed at home.
- Recipes for holiday dishes, complete with food safety steps, have been created by participating Southeastern food bloggers.
- A “Turkey Hand in Health” sweepstakes illustrates the consumer’s “hand” in helping prevent foodborne illness. Sweepstakes prizes include high-value grocery gift cards.
- A Twitter Party highlighting holiday food safety basics will take place Nov. 16 at 4 p.m. EST at Twitter.com/Fight_BAC with prizes from campaign sponsors, including a turkey basket and gift cards.
- Follow PFSE’s social media channels, Facebook.com/FightBAC, Twitter.com/Fight_BAC, YouTube.com/BACFighter and https://www.instagram.com/pfse.fightbac/, for helpful food safety tips and healthy holiday ideas throughout the season.
Learn about food safety and find educational materials at StoryOfYourDinner.org.
“The Story of Your Dinner” is a pilot project focused on reaching Southeastern audiences, including people from Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina and Tennessee. Campaign sponsors, who demonstrate a collective commitment to engaging Americans on the importance of food safety, include Cargill, Coca-Cola, the Frozen Food Foundation, Nestlé USA and Publix Super Markets.
About the Partnership for Food Safety Education
The non-profit Partnership for Food Safety Education is the originator of science-based food safety messages and the national leader in developing and disseminating information around the linkage of food safety consumer education with positive health outcomes. Food safety and health educators, and consumers, can download free food safety education information from the Partnership’s website at http://www.fightbac.org/. The Partnership is the creator and steward of the popular Fight BAC!® national food safety education campaign.
The Partnership is supported by the Food Marketing Institute, the Grocery Manufacturers Association, NSF International, the Produce Marketing Association, and the National Pork Board among other leading industry associations, professional societies in food science, nutrition and health, and consumer groups.
About Cargill
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, the company helps people thrive by applying its insights and 150 years of experience. Cargill has 149,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where they live and work. For more information, visit Cargill.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to food and beverage safety, our company is focused on initiatives that ensure our production and distribution processes achieve world class food safety standards and that we continuously work to educate and inform consumers on good consumer food safety practices. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Frozen Food Foundation
The Frozen Food Foundation exists to foster scientific research, public awareness and industry education regarding the nutritional, safety and societal attributes of frozen foods for the benefit of the common good. The Frozen Food Foundation is affiliated with the American Frozen Food Institute. To learn more, please visit http://www.frozenfoodfacts.org/.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for nineteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2015 sales of $92 billion. Nestlé is celebrating its 150th anniversary in 2016, and we’re commemorating our legacy by honoring our past and rich history, engaging the present with our customers and consumers and looking forward to the future with our commitment to Creating Shared Value and Nutrition, Health and Wellness. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
About Publix Super Markets
Publix is privately owned and operated by its 182,500 employees, with 2015 sales of $32.4 billion. Currently Publix has 1,120 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina. The company has been named one of Fortune’s “100 Best Companies to Work for in America” for 19 consecutive years. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s website, corporate.publix.com.
Campaign Media Contacts:
Claudine Galloway, Harvest PR
claudine@harvest-pr.com
(612) 730-9178
Shelley Feist, PFSE
sfeist@fightbac.org
(202) 247-0140
