See Equal. Act Equal. Lead Equal.

The strides taken by female trailblazers, such as Else Schulze, P&G’s first female PhD hired in 1926, are part of our collective history and lead us to today where we see the impact being made by countless organizations that are deeply committed to advancing gender equality. Else’s spirit from nearly 100 years ago is also alive and well in today’s young leaders, who share a bias for action to create meaningful change.

By learning from and coming together with these gamechangers who share our commitment to gender equality, we are working towards a world where everyone sees, acts and leads equal.

That’s why throughout Women’s History Month, on International Women’s Day and every day, we recognize the women who have created a legacy of impact. We’re sharing our platforms with our longstanding gender equality partners, including CARE, Girl Up, Seneca Women, TIME and Vital Voices, throughout March and beyond. And we’re also lifting up the voices of young women and girls around the world.

Showing Women Know How with CARE

CARE — an organization that for over 75 years has been stepping up to save lives, defeat poverty and act for social justice — knows that when the world faces its toughest challenges, women know how to step forward.

To spark more conversations and to help increase investment in female leaders, we’re supporting CARE’s #WomenKnowHow campaign that features fearless leaders and future entrepreneurs. This year’s campaign spotlights how women know how to lead and achieve success, despite the obstacles the world throws in front of them.

In March, we ask you to help CARE spread the word that #WomenKnowHow and to see how they are urging U.S. leaders to act for future female changemakers by investing in gender equality and women’s leadership.

Learn more by tuning into CARE’s two virtual Speaker Series — #WomenKnowProsperity on March 15, 2023, and #WomenKnowCompassion on March 28, 2023. Click here for more details on how to tune in.

Raising Up the Voices of Young Female Leaders

By uniting with and spotlighting courageous young women leaders, P&G aims to inspire more dialogue and catalyze action. We believe that when we do this, we help create a more equal world that makes our business, our communities and our world stronger.

One such young leader is activist, storyteller and filmmaker Zuriel Oduwole. At 12 years old, Zuriel partnered with us to direct a film showcasing how girls can be Unstoppable and how to stay confident during puberty and beyond. Her film was part of our iconic Always campaign aimed to help change norms and culture around the world, and which made “Like A Girl” mean amazing things.

Today, she advocates for equal education, employment and entrepreneurship opportunities for women and girls around the world and is bringing her passion and experience to her humanitarian non-profit organization — Dream Up, Speak Up, Stand Up — as well as serving as a member of the CARE Global Advisory Council.

Follow us on Instagram to hear from Zuriel and to follow along as we spotlight young female leaders throughout the month here.

Recognizing Women of the Year with TIME

The images we see, the voices we hear and the changemakers we follow matter. As one of the world’s largest advertisers we have a responsibility to lift up under-represented voices to deepen their impact today, inspire the future women leaders of tomorrow and achieve a higher standard for gender equality now and for generations to come.

Now in its fourth year, TIME magazine’s Women of the Year project recognizes the pivotal women who are building bridges — across generations, communities and borders — and who are working toward a more equal world. Presented by P&G, TIME’s 2023 Women of the Year will celebrate these remarkable women leaders, innovators, activists, entertainers, athletes and artists on March 8th.

The annual TIME Women of the Year list is an extension of the special project, launched by TIME in 2020 in partnership with P&G, that highlighted 100 influential women from the past century, as a way of correcting the record and addressing the legacy of the Man of the Year franchise, which only became known as Person of the Year in 1999.

Click here to learn more about this year’s honorees.

Throughout March, Meet More Partners Who See Equal, Act Equal and Lead Equal

There’s never been a better time to come together, step forward and choose equal in the pursuit of gender equality. Because when we choose equal, economies grow, communities are healthier, businesses can thrive and the world is a better place for everyone.

Click here to learn more about the work we are doing with our partners, through our brands and in the communities we serve to advance gender equality.