Secret Asks Women to Share 'No Sweat' Stories on Instagram
Feb 21, 2019 2:55 PM ET
Campaign:
P&G | Gender Equality
Originally posted on Marketing Dive
Brief:
- Women's deodorant brand Secret is asking female Instagram users to share their empowering "All Strength, No Sweat" stories amid four new product launches, per an announcement. The Procter & Gamble brand's panel of judges, including brand leaders and social influencers, will select as many as 10 women whose stories of personal strength will run in a multichannel campaign throughout the year.
- To enter the contest, Instagram users need to log into their accounts and post an image or video of their "no sweat" moment along with a caption that mentions @secretdeodorant and has the hashtags #AllStrengthNoSweat and #Contest. The campaign has four separate entry periods between Feb. 13 and June 30, and winners will be announced March 17, April 17, May 17 and July 2, per the contest rules.
