Promotional Products Going Green

The promotional products industry is a 3-6 billion dollar industry. There are over 17,000 products and “trash and trinkets” remain one of the most cost effective ways for business large and small, non-profits and schools, to market themselves or their events.

According to the Advertising Specialty Institute, around 89% of people have had a promotional product around for 9 months or longer, and remember the company and it’s products and services. Promotional products are effective advertising.

These products have been predominantly made of plastic. Today you can find them make of recycled or recyclable plastic, plant based plastics, biodegradable materials and solar powered products. The prices for the eco-friendly versions are the same as traditional products, which makes the eco friendly choice an easy one.

Would you use a pen made of biodegradable or recyclable plant plastic? Would you throw it away or put it in your briefcase because it’s a better choice than some of the pens you’re already carrying? Would you think more positively about a company that gave you a reusable bag or a biodegradable pen, than one who was handing out something less environmentally friendly? Those that use promotional products are increasingly finding that the answers to those questions are yes.

There are various degrees of sustainability in the different products. Some are made of 100% recycled materials or recyclable materials and some have partial recycled contents, but more and more products have some degree of sustainability. As sales grow there is more incentive to produce green and buy green promotional items. These small gifts are still one of the best ways to market your brand, which means this industry will continue to grow. With more green products and with green products one of the fastest growing segments, it can continue to be a great way to market a business, non-profit or school, but in a much more sustainable way.

Greenopolis.com is dedicated to our users. We focus our attention on changing the world through recycling, waste-to-energy and conservation. We reward our users for their sustainable behaviors on our website, through our Greenopolis Tracking Stations and with curbside recycling programs.

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