Pizza Hut Goes Digital for Hunger Relief

Although point-of-sale and pin-up cause marketing campaigns still remain relevant ways to engage with consumers where they shop, more and more brands are looking to connect with consumers through digital – offering online incentives along the way. But brands should beware: it's easy to get lost in an enticing digital bonus while forgetting the connection to the cause.

Pizza Hut is again taking its campaign to fight hunger online. Building on parent company Yum! Brands' longstanding commitment to hunger relief, Pizza Hut will collect consumer donations in-stores and online, all of which will go directly to support the World Food Programme. Pizza Hut hopes to attract consumer participation by offering a free two-week Hulu Plussubscription to consumers who add a $3, $5, or $10 donation to their online order.

To read more on Cone's Prove Your Purpose blog, please click here.