Painting Vine (RED) for AIDS Relief
Jun 17, 2013 11:15 AM ET
Even the most popular and successful awareness campaigns can sometimes grow stale over time. What can organizations do to reinvigorate massive social impact campaigns? One nonprofit behemoth has taken to social media, showing it can be both agile and timely, breaking world records and showing impact in turn.
(RED) recently launched a massive social media campaign to refresh its seven year-old commitment to raising awareness and funds to eliminate AIDS in Africa through ending mother-to-child transmission of HIV. Just last week, (RED) partnered with Mashable in an effort to break the world record for most Vine videos in a 24-hour period.
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